BUSINESS INSIDER – Facebook Dating is growing, offering free features like unlimited likes and no paywalls, in contrast to competitors like Tinder and Bumble. Since its launch in 2019, it has seen a 20% growth in the US and Canada, with increased daily interactions among young adults. Key features include the "Matchmaker" tool for friends to swipe on your behalf, AI-assisted bio writing, Instagram integration, and "secret crushes" for sending interest to friends of friends. Facebook's strategy focuses on providing a competitive dating experience without monetizing directly, leveraging its core app to drive user engagement.
by Sydney Bradley
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