ADWEEK – Hinge’s new campaign, “It’s Funny We Met on Hinge,” features real couples who unknowingly crossed paths before meeting on the app, addressing dating app fatigue and promoting authentic connections. Running from December to March, the campaign coincides with a peak period for dating apps. Hinge launched the One More Hour program to combat loneliness, granting $1M to groups fostering in-person connections, and introduced the Your Turn Limits feature, which reminds users to respond to matches.
by Brittaney Kiefer
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