Month: December 2024

Match Group Faces Pressure to Revive Tinder Amid Investor Scrutiny

Posted on December 12, 2024
Logo of Match Group

BNN BLOOMBERG – Match Group faces heightened expectations at its investor meeting, with analysts and activist investors demanding a clear turnaround plan for Tinder, which has struggled with declining subscriber growth despite recent updates. The company’s market value has fallen by $41B since 2021 due to frequent leadership changes and limited product innovation. Activist investors, including Starboard Value, are pushing for growth and have proposed a sale if improvements fail. Tinder’s new CEO has a limited window to demonstrate progress as analysts call for a credible strategy to stabilize user trends by 2025. Other concerns include capital allocation, growth for Hinge, and expansion in Asia, but Tinder remains the primary focus as Match works to restore investor confidence.

by Natalie Lung
See full article at BNN Bloomberg

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Online Dating Agency Jiayuan.com Criticized for Unfulfilled Promises

Posted on December 12, 2024
Logo of Jiayuan.com featuring a blue bird and the text in pink and blue.

SHINE.CN – Jiayuan.com has faced backlash after a customer reported paying nearly 180K yuan ($25K) for matchmaking services over five years without success. The client claims the service provided unqualified matches, failed to honor promises, and refused refunds despite additional payments. Previously fined for misleading practices, Jiayuan.com has been accused of exploiting users’ anxieties with false promotions and high fees.

by Hu Min
See full article at Shine.cn

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Gifting Trends on Dating.com: Virtual Gifts Gain Popularity

Posted on December 12, 2024

Dating.com logoPR NEWSWIRE – Dating.com reports a 20% increase in virtual gift-giving during the winter holidays, with women sending 42% more gifts than men. A survey found 81% of users feel equally happy receiving virtual and physical gifts. Popular virtual presents range from castles to goldfish and the Eiffel Tower.

See full article at PR Newswire

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KRUSH, a Global Dating App for Asians, Secures Seed Funding to Expand

Posted on December 10, 2024
Logo of KRUSH app in pink letters on a red background.

KOREATECHDESK – Korean company Curelation, operator of the KRUSH app, has received seed funding from Mashup Ventures to drive growth and international expansion. While the investment amount remains undisclosed, KRUSH plans to broaden its reach to countries like Canada, the UK, and Australia. Operating in major U.S. cities like New York and LA, KRUSH offers features tailored to Asian users, including facial recognition matching, interest-based recommendations, and offline gatherings.

by Dae-Jung Park
See full article at KoreaTechDesk

ParshipMeet Group Successfully Migrates Skout to LOVOO Platform

Posted on December 10, 2024

Skout logoLINKEDIN – Last week, ParshipMeet Group achieved a major milestone by migrating the Skout app to the LOVOO platform. This technical transition allows both apps to share the same infrastructure while remaining independent. The project involved months of work by teams in Germany and the U.S., ensuring the app remained functional during the migration. The successful cutover was celebrated as a significant achievement, paving the way for future improvements and similar transitions planned for 2025.

See full article at LinkedIn

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Dating App Swerv Focuses on Real-World Connections

Posted on December 10, 2024

Swerv logoTHE BOSS MAGAZINE – Scott Demyon, a pioneer in mobile dating, has launched Swerv, an app designed to prioritize real-world connections over digital interactions. Instead of chat-based matching, Swerv shows users where potential matches are in real-time, encouraging in-person encounters.

See full article at The Boss Magazine

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‘It Feels Like Admin’: Why Are People Falling out of Love With Dating Apps

Posted on December 10, 2024
Dating apps

THE GUARDIAN – ~1.4M people in the UK left online dating in the past year, as experts say users view it more as a chore than a social activity. Ofcom’s 2024 Online Nation report reveals a 16% decline in the use of the top 10 dating apps between 2023 and 2024. Tinder saw the largest drop, losing over 500K users since May 2023, while Bumble and Hinge lost 368K and 131K, respectively. Researchers at the University of Leeds’ Centre for Love, Sex, and Relationships (CLSR) attribute the decline to user fatigue and a sense of detachment from reality. Natasha McKeever, a lecturer at CLSR, notes that virtual dating feels more like a task than a social experience. Another factor is the monopolization of dating apps; Match Group accounts for over half of the 7.27M users of the top 10 apps in 2024.

by Raphael Boyd
See full article at The Guardian

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Tinder Passport IRL: Connecting Cities Across Asia

Posted on December 10, 2024
Tinder logo in pink and orange gradient colors with a flame icon.

TINDER PRESS ROOM – Tinder launched a live activation of its Passport feature, linking two major cities in Asia through experiential portals. From December 6-8, 2024, participants could connect via live video, guided by prompts and interactive matching options. This campaign reflects the growing interest among young singles in Asia Pacific in forming cross-border connections, with many open to international relationships and friendships. Participants could continue their interactions through the Tinder app, with plans to expand the initiative to other cities in the region.

See full article at Tinder Press Room

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The Science Behind Dating Algorithms: Can Technology Really Find Your Soulmate?

Posted on December 10, 2024

Dating apps use AI and machine learning to refine compatibility predictionsTECH BULLION – Dating algorithms streamline modern matchmaking by analyzing user data, preferences, and behaviors. Platforms like Tinder and eHarmony use AI and machine learning to refine compatibility predictions, offering efficiency and expanding dating pools. While algorithms excel at filtering choices and suggesting matches, they fall short on intangible elements like chemistry and nonverbal cues. Concerns include biases, choice overload, and data privacy risks. Emerging trends like biometric matching and VR dating promise further innovation. However, love remains unpredictable, and algorithms serve as tools rather than guarantees for meaningful connections.

by Abdul Basit
See full article at Tech Bullion

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Ashley Madison Makes Millions on Infidelity – No Fundraising, No IPO Plans

Posted on December 9, 2024
Logo of Ashley Madison

QRIUS – Ashley Madison, the controversial dating platform launched in 2002, has remained consistently profitable without requiring external fundraising or planning an IPO. Operating in ~45 countries and projected to reach 90M users by 2024, the platform caters to individuals seeking discreet extramarital connections. Despite facing a major setback in 2015 when a data breach exposed sensitive information of ~37M users, Ashley Madison managed to recover and even saw an increase in sign-ups due to heightened publicity. The company has since invested heavily in security, adopting AI for fraud detection and advanced encryption to safeguard user data. Globally, the platform has gained traction in markets like India.

See full article at QRIUS

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