BRAND EQUITY – Matrimony.com has appointed renowned Indian actor Anil Kapoor, known for his roles in Slumdog Millionaire and Mr. India, as his brand ambassador to promote its community-based matrimony services. A marketing campaign, including TV commercials targeting BrahminMatrimony, RajputMatrimony, AgarwalMatrimony, and KayasthaMatrimony, will launch in January 2025.
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