SIXTH TONE – Zhenai, one of China's oldest matchmaking platforms, was fined 1.7M yuan ($232K) for false advertising, including the use of fake profiles, exaggerated claims, and aggressive sales tactics. Regulators found the company misled users with automated messages, manufactured success stories, and inflated membership numbers, damaging consumer trust and market competition. Zhenai has apologized and promised to improve oversight.
by Fan Yiying
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