LINKEDIN – Michael O’Sullivan, founder of HubPeople, shared a significant milestone. After OpenAI launched a new search tool called Search GPT on Dec 16, 2024, HubPeople saw its first user come through this tool on December 27. O’Sullivan believes that Search GPT will become a powerful way for smaller, niche brands to attract customers by offering more personalized search results, potentially changing how online marketing works compared to traditional SEO.