LITTLE BLACK BOOK – Mattr, a dating app launched in 2023, has introduced its first ad campaign across London, promoting a new approach to online dating. The app creates real, inclusive connections by replacing swiping and algorithms with features like daily match limits, an “honesty box” for meaningful conversations, and strong safety measures. The campaign, created by Havas London, uses taglines like “less swipe, more swoon” to highlight frustrations with traditional dating apps and encourage singles to embrace more intentional and relaxed ways of meeting people.
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