AXIOS – Tinder partnered with TikTok influencers to attract Gen Z users, addressing declining interest in dating apps and a preference for in-person connections. A TikTok campaign featuring influencers sharing their dating experiences (#theconnectionexperience) increased Gen Z’s positive perception of dating apps from 50% to 53%, with 58% of respondents saying they were likely to use Tinder.
by Kerry Flynn
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