SOCIAL SAMOSA – Aisle’s #FindAnkit campaign was a viral marketing stunt that turned a common dating app regret – accidentally skipping a profile – into an engaging social media movement. It started when a woman mistakenly swiped past a profile she thought was a perfect match. Aisle turned this into a fun, city-wide search for “Ankit,” a fictional 5’11” techie from Bengaluru who loves chai. The campaign reached 8.8M people and gained 9.8M views.
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