BUSINESS INSIDER – Bumble's stock plunged 28% on Wednesday after weak first-quarter guidance disappointed investors, extending a 92% decline since its 2021 peak. Despite a Q4 revenue beat of $261.6M, the company forecasted $242M–$248M in Q1 sales, missing expectations. The drop is attributed to a temporary decline in paying users amid a brand refresh. Dating app fatigue and shifting user habits have made growth challenging, with rival Match Group also seeing a 79% drop since 2021. CEO Whitney Wolfe Herd remains optimistic, citing upcoming innovations aimed at reviving user engagement and revenue.
by Filip De Mott
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