BBC – Young adults are moving away from dating apps and meeting partners through shared-interest platforms like video games, fitness apps, and online communities. Tinder lost 594K users, Bumble dropped by 368K, and Hinge declined by 131K in the UK, according to Ofcom's 2024 report. A 2023 US survey found 79% of Gen Z were using dating apps less frequently. Instead, platforms like Strava (135M users, 20% growth) and Letterboxd (50% growth) are becoming spaces where people naturally form connections. On Strava, 1 in 5 Gen Z users have gone on a date through fitness clubs.
by Fiona Macdonald
See full article at BBC