TECH CRUNCH – Tinder is introducing AI-powered matching to counter declining user engagement and revenue. The new feature aims to provide personalized recommendations beyond traditional swiping, though swiping will remain. Tinder’s global user base continues to shrink, with monthly active users down 8% in January and direct revenue missing forecasts at $476M. Match Group’s new CEO, Spencer Rascoff, sees AI as a game-changer, likening its potential impact to the mobile revolution.
by Sarah Perez
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