THE WALRUS – India has ~1,500 matrimony platforms, a market worth hundreds of millions of dollars. Betterhalf.ai, launched in 2016, competes with Shaadi.com, Jeevansathi, and Matrimony.com by using AI for matchmaking without parental involvement. Traditional arranged marriages still dominate, with 90% of Indian marriages arranged, and on Shaadi.com, 40–50% of profiles are managed by parents. Matrimony.com, India’s largest publicly listed matrimony platform, had a market value of ~$16M and annual revenue of $57M, 850K subscribers, and ~100K successful matches as of 2021. Betterhalf.ai, founded by MIT graduates Gupta and Namdev, has 1M monthly users and a 30% paid subscriber retention rate, outperforming Bumble, Hinge, and Tinder (10% retention). In March 2023, it raised $8.5M from investors, including Instagram and Dropbox co-founders. The company plans to evolve into a “marriage super app,” offering wedding services, pregnancy support, and more.
by Mihika Agarwal
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