BUSINESS INSIDER – Left Field, a new dating app founded by Samantha Martin and Kate Sieler, aims to combat swipe fatigue by using location-based notifications instead of traditional swiping. When users cross paths with a potential match, they receive a push notification, allowing for more organic connections. Left Field currently has no paid features and is focused on college campuses, social media marketing, and live singles events to grow its user base. The app launched on the Apple App Store in February and plans to expand in May.
by Sydney Bradley
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