FORTUNE – Whitney Wolfe Herd is back as CEO of Bumble after 14 months away, following a 90% stock drop, user backlash, and leadership missteps. She admits burnout and an "ego death" during her break and now wants to transform Bumble from a dating app into a "Love Company" focused on self-worth, joy, and personal growth. Her new vision? Shift from "women make the first move" to "make the first move for yourself." She plans to add self-help features, like a Duolingo-style coaching tool, and overhaul the app's rejection-heavy dynamics. She's candid about men's struggles on the app and wants Bumble to serve both genders better. Wolfe Herd says she no longer chases external validation or stock price. She's rebranding Bumble around purpose, not pressure – and says the misery in modern dating (and leadership) stops now.
by Emma Hinchliffe
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