SIXTH TONE – China's matchmaking industry is rapidly expanding, with ~46,500 new companies launched in the past year and a market now worth 9.38B yuan ($1.2B). Despite a record-low marriage rate, demand for dating apps and matchmaking services like Baihe, Zhenai, Momo, and Tantan continues to rise. However, the sector faces growing scrutiny as scams have emerged, exploiting regulatory gaps and a lack of identity checks. China's Supreme People's Procuratorate reported ~1,500 related prosecutions last year, involving fake agencies, sham marriages, and fraudulent investment schemes. Authorities are now calling for stronger oversight to ensure user safety and trust in the booming singles market.
by Ding Rui
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