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Grindr Eyes Growth, Monetization, and App Store Fee Alternatives Amid Strong 2025 Outlook

Posted on May 30, 2025

GrindrINVESTING.COM – At the TD Cowen Conference, Grindr projected 26% revenue growth in 2025. The app continues to show strong user engagement (60+ minutes/day, 31B chats in 2024) and growing payer conversion. Grindr is investing heavily in AI and plans to launch 30-40 new products in 2025. International markets (75% of MAUs) offer expansion potential, though ARPUs remain lower. The company is exploring direct pay systems to reduce App Store fees and is also considering negotiations with Apple. Advertising is expected to stay at 15-16% of revenue, with new formats like rewarded video. Hiring focuses on AI, engineering, and product roles. New monetization features like "Right Now" are being tested, with flexible pricing and bundling strategies under evaluation.

See full article at Investing.com

See the top news on Grindr

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