ADWEEK – Hinge has launched the second phase of its “No Ordinary Love” campaign to reconnect Gen Z with romance amid dating app fatigue. The initiative features real love stories from Hinge couples, written by contemporary authors and released as both a hardcover book and a five-part Substack series. The campaign, produced with Dazed Studio, includes book club events in New York and London, and targets Gen Z’s growing interest in literature.
by Brittaney Kiefer
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