WALL STREET JOURNAL – Spencer Rascoff, now CEO of both Match Group and Tinder, is set on transforming Tinder's hookup-centric image to appeal more to Gen Z, who are increasingly disinterested in casual dating and swiping fatigue. His strategy includes faster innovation, AI features, safer experiences, and low-pressure tools like a global "double dating" feature. He emphasizes quality matches over quantity and is willing to prioritize user satisfaction over short-term profits. Rascoff also plans structural changes, shifting Tinder's team to smaller, agile pods to speed up innovation and cut bureaucracy, following Match Group's recent 13% workforce reduction.
by Chip Cutter
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