Month: June 2025

Papri Dev Steps Down as Tinder APAC Comms VP After 5 Years

Posted on June 19, 2025
A woman with long, wavy hair smiles while sitting on a surface, in front of a colorful background featuring the Tinder logo.

MARKETING-INTERACTIVE – Papri Dev has exited her role as VP of communications for APAC at Tinder after five years. As Tinder’s first Singapore hire, she built the regional comms team and led key brand campaigns, including “School of Swipe” and APAC’s first dating report. Dev is now pursuing advisory work and exploring AI’s role in brand building. Her departure follows CEO Faye Iosotaluno‘s announcement that she will also step down in July.

by A’bidah Zaid Shirbeeni
See full article at Marketing-Interactive

See the top news on Tinder

Palm Has Invested in Three Day Rule

Posted on June 17, 2025
Three Day Rule

 LINKEDIN – Founded in 2010, Three Day Rule reports ~21K matches and a user base of 225K. According to the company, it has an 83% customer satisfaction rate. The investment reflects Palm’s interest in platforms addressing social isolation and relationship wellness. Daniela Plattner, Palm’s co-founder, cited the “growing loneliness epidemic” in the U.S. as a key driver behind the decision. The plan is to expand Three Day Rule into a tech-enabled platform focused on helping users both find and maintain healthy relationships.

See full article at LinkedIn

See all posts on Three Day Rule

This post also appears on InternetDatingInvestments.com

Dutch Court Confirms Apple Abused Dominant Position in Dating Apps

Posted on June 17, 2025
Apple logo

REUTERS – A Dutch court has upheld a 2021 ruling that Apple abused its dominant position by forcing dating apps to use its own payment system, banning external links, and charging up to 30% commission. The court backed the Dutch consumer watchdog (ACM), which fined Apple €50M for non-compliance. Apple plans to appeal, saying the ruling “undermines the tools we’ve built to protect privacy and security.”

See full article at Reuters

An Experimental New Dating Site Matches Singles Based on Their Browser Histories

Posted on June 13, 2025

Browser Dating logoWIRED – Browser Dating is a new experimental app that matches users based on their browser history. Users upload their last 5K searches, which are analyzed by AI to create personality profiles. The idea is to reveal who people really are, beyond curated profiles. It's a one-time €9 payment for unlimited matches, but early concerns include privacy risks, lack of photo uploads, and clunky user experience. The app has fewer than 1K users so far.

by Jason Parham
See full article at Wired

Why Is Hinge Betting on Substack

Posted on June 13, 2025
Cover of 'No Ordinary Love' anthology by Hinge

ADWEEK – Hinge is turning to Substack to reach Gen Z through authentic, long-form storytelling instead of traditional marketing. Hinge used the platform to share real user love stories as part of its “No Ordinary Love” campaign, building brand trust and increasing consideration by 10.5%.

Key takeaways:

  • Substack offers a clutter-free, ad-free space to engage audiences through real narratives, not sales pitches.
  • Gen Z values authenticity, not promotional fluff – apps that succeed on Substack focus on relatable content, not direct marketing.
  • Partnering with existing Substack creators can help tap into engaged niche communities.
  • While Substack may not directly drive conversions, it strengthens brand loyalty and trust – vital in the dating space.

Important: Copy-pasting email marketing content won’t work. Substack users expect sincerity, creativity, and personal voice.

by Elena Cavender
See full article at AdWeek

See the top news on Hinge

Breeze Dating App Launched in Southend and 12 Other UK Cities

Posted on June 13, 2025

Breeze logoECHO – Breeze, a dating app focused on real-life connections, has launched in Southend and 12 other UK cities after success in London and Manchester. Unlike traditional apps, Breeze removes chat features, instead arranging in-person dates at partner bars for £9.50 each, which includes a drink. Users get a limited number of verified matches daily, and accounts are frozen after repeated ghosting. Since launching in 2020, Breeze has organized ~400K dates across Europe and New York and is also popular with the LGBTQ+ community.

by Sophie England
See full article at Echo

See the top news on Breeze

Grindr CEO on the Power of AI and DEI

Posted on June 12, 2025
George Arison, CEO of Grindr

BLOOMBERG – Grindr CEO George Arison appeared on Bloomberg Technology to discuss how the company is using AI to develop new features specifically designed for its LGBTQ+ community. He highlighted Grindr’s recent growth and emphasized the importance of integrating DEI – Diversity, Equity, and Inclusion – into their product strategy to ensure the platform remains safe, representative, and welcoming. Arison also shared how he personally uses AI tools in his own work.

Watch the video at Bloomberg

See the top news on Grindr

TikTok’s Latest Budget Hack Is ‘Dating for Dinner’

Posted on June 11, 2025
TikTok's Latest Budget Hack Is 'Dating for Dinner'

MARKETWATCH – The TikTok-driven trend “dating for dinner,” or intentionally dating for free meals, has gained popularity due to economic pressures, particularly among Gen Z. Nearly half of Gen Z (48%) feel financially insecure, a significant rise from 30% the previous year, driven by high unemployment (9.7% among 16–24-year-olds versus 4.2% overall), rising living costs, and student debt burdens. According to Bumble’s 2025 report, 95% of singles say future economic concerns impact their dating decisions, with 60% of women seeking financial stability in partners. While 44% of singles surveyed by Self Financial believe the higher earner should pay for dates, 36% prefer splitting costs evenly, and 21% think whoever organizes the date should pay.

by Genna Contino
See full article at MarketWatch

See the top news on Bumble

Singles Using AI up 300% YOY, Says Match

Posted on June 11, 2025

Match Singles in America 2025MASHABLE – Singles increasingly rely on AI in dating, with usage rising 333% from last year, according to Match's Singles in America study (surveying ~5K U.S. singles). ~26% of singles now use AI to improve their dating profiles, messages, and compatibility screening, particularly among Gen Z, where nearly half already use AI. However, many singles consider it unacceptable to use AI to alter photos (44%) or generate conversations (36%). 16% of singles have had AI romantic companions (33% Gen Z, 23% millennials).

by Anna Iovine
See full article at Mashable

See the top news on Match.com