FAST COMPANY – After taking over as CEO of Match Group in February, Spencer Rascoff, former Zillow CEO, set out to understand the company's 45+ dating apps, including Tinder and Hinge. With Match's stock down over 80% since 2021 and Tinder's growth stalled, Rascoff asked the leadership teams of Tinder and Hinge to each deliver a three-hour presentation. Tinder's team focused heavily on financials, product roadmaps, and internal culture. In contrast, Hinge's team began with deep consumer insights on how Gen Z and millennials date, think, and connect, only briefly mentioning financials at the end. Rascoff said this user-first mindset explains Hinge's 39% revenue growth and Tinder's stagnation. Days later, Tinder CEO Faye Iosotaluno resigned. Match shares rose 1.3% following the news.
by Yasmin Gagne
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