FORBES – Tinder is overhauling its app to win back Gen Z, who are turning away from hookup culture, swiping fatigue, and unsafe user experiences. CEO Spencer Rascoff is shifting focus toward better user experience with AI features, safety improvements, and new tools like group dating. Gen Z wants authentic, in-person connections, and Tinder is adapting before it loses more ground – despite flatlined growth and being ranked last in a UX study. Match Group has cut 13% of its workforce and is prioritizing long-term user satisfaction over short-term profit.
by Dan Gingiss
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