BUSINESS INSIDER – Bumble will launch a new version of its friend-making app, Bumble For Friends. It's a "long-term growth" opportunity for the company…as demand for friendship, real-world connection, and belonging continues to grow." BFF is built on Geneva, a community platform Bumble acquired ($17m in July '24). One-on-one matching, IRL events, and community features are included. Friend-making apps have been having a moment, too. IRL apps 222, Pie, and Timeleft are setting people up with strangers or connecting them with local communities. Bumble reported a 7.6% YOY Q2 decline in revenue, decreasing from $269M in 2024 to $248M. Paying users declined 8.7%.
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Mark Brooks: Bumble is beautifully positioned to be social, but the path is fraught with danger. Dating and social are antithetical. However, I think Bumble, under Whitney, can pull this off.
Curated by the Courtland Brooks team