ADWEEK – Hinge has rolled out the second part of its "It's Funny We Met on Hinge" campaign, featuring couples who first met offline but only connected through the app, underscoring its pitch as a relationship-focused platform. The push comes as many users abandon dating apps due to "swipe fatigue," with surveys showing millennials turning back to in-person connections. Yet Hinge is bucking the trend: in Q2 it reported $168M in revenue, up 25% YOY, and 1.7M paying users, up 18%.
Curated by the Courtland Brooks team