BUSINESSWIRE – Pure App has launched its "Pleasure is Power" campaign in the U.S. after rapid growth in Europe, where it saw ~33M matches in 2025 alone. Aimed at Gen Z, especially women, Pure promotes sex-positive, safe, and authentic connections with a 50:50 gender split – the highest in the industry. The app addresses common dating frustrations like ghosting and low-quality conversations, offering features like disappearing chats, screenshot blocking, and photo verification. New "turn on" tags such as "Slowmance" and "Wellness Vibes" help users express desires openly. The U.S. rollout includes events in NYC and LA and a targeted influencer push.
See full article at Businesswire
Curated by the Courtland Brooks team