CNBC – Nandini Mullaji, a 30-year-old entrepreneur and former Bumble India team member, co-founded Sitch, an AI-powered matchmaking app, after noticing her friends' frustration with dating apps. Launched in Dec 2024 with Chad DePue, Sitch uses AI to match users based on values, goals, and preferences, simulating a human matchmaker. Users answer in-depth questions, and the AI introduces matches via group chat. It operates on a pay-per-setup model ($90–$160), targeting serious daters. Sitch has raised $6.7M in funding and has tens of thousands of users. It is currently live in New York, San Francisco, and Los Angeles, with plans to expand to Chicago and Austin by end of 2025, and globally by 2030. The app manually verifies new users and is designed to reduce wasted time, increase compatibility, and improve dating outcomes.
Curated by the Courtland Brooks team