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Category: All Acquisitions

Think Partnership to Sell Its Online Dating Properties

Posted on March 23, 2006

Thinkpartnership_1BUSINESS WIRE — Mar 22 — Think Partnership (CGI Holding) will sell its online dating and online education businesses (Cherish,  Personals Plus and Vintacom, and Real Estate School Online) to MWXI to Mountains West Exploration for $21 million cash and $9 million unregistered common stock. The subsidiaries were acquired by the Company during the past two years, for $23,125,000 ($10.7 million cash, $11.2 million common stock of THK, and $1.2 million in notes).

Mark Brooks: And the core business of Mountains West Exploration… Marketing? Internet? Matchmaking? Anything remotely similar?  Nah.  Profile "The principal activities of the Company is to acquire, explore and develop coal bed methane in the South Central Colorado region. The Company has approximately 4,740 gross acres of oil and gas leases rights in South Central Colorado, located in the southwestern part of the Raton Basin."  ???

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Avalanche LLC (Date.com) Acquires Matchmaker.com

Posted on February 28, 2006

Date_2PR NEWSWIRE — Feb 27 — Avalanche LLC, a company owned and operated by the founders of leading online dating site Date.com, has acquired Matchmaker.com which will share a technical platform with Date.com. Said Meir Strahlberg, President of Avalanche LLC and CEO of Date.com. "Through this acquisition, we are looking forward to breathing new life into the site and reinvigorating the brand."  Matchmaker will continue to operate as a separate entity, and will become a destination for the marriage-minded single. Date.com will continue to be a home for the more casual dater. 

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Google to Buy Friendster?

Posted on February 10, 2006

Google_2SILICON BEAT — Feb 10 — We've heard a nasty rumor that Google has put out a bid out for Friendster.  Google made a $30 million bid for Friendster back in 2003 and were spurned by Friendster when the start-up chose to take $13 million in venture capital from Kleiner Perkins and Benchmark instead.  FULL ARTICLE @ SILICON BEAT

Mark Brooks: Someone please give Friendster a good home and save it.  I worked with Friendster in 2003 before starting my little consultancy, and am still shocked they were 'outfriendstered' by MySpace and Facebook.  So near, and yet so far.  They could have been worth $500 million by now.  Coulda, woulda, shoulda…what's next in this saga?  Can Friendster scratch back a decent position?  Friendster hit the 'connectors' at the point of curiosity.  But, curiosity killed the cat…it wasn't enough.  MySpace hit the 'connectors' at their point of passion, music…and went one step further by empowering them with more means of customising their 'space.'  Facebook hit the connectors at their point of pain, fear of loss of contact with their valuable alumni network.  Facebook has the highest integrity network and represents the biggest 'threat' to the online dating market. 

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Think Partnership to Acquire Litmus Media

Posted on December 21, 2005

Litmus_mediaYAHOO FINANCE — Dec 19 — Litmus Media marketing platform detects and protects against click fraud, increasing click-to-transaction conversion ratios and maximizing search marketing return on investment.  Litmus has also developed and implemented a highly effective patent-pending abandoned shopping cart recovery technology called Second Bite, which increases sales for online retailers.  The Company expects Litmus to add more than $4 million of pre-tax income to the Company during 2006. Purchase price is $6.5 million in cash and $6.5 million stock and earnout payments for shareholders up to a maximum aggregate of $21 million.

Mark Brooks: Think Partnership bought Vintacom/Relationship Exchange recently and also owns Cherish.com and other online dating properties. 

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Think Partnership to Acquire iLead Media for Lead Generation

Posted on December 9, 2005

Ilead_mediaBUSINESS WIRE — Dec 6 — Think Partnership expects iLead to add more than $3 million of pre-tax income to the Company during 2006. $7 million in cash and $7 million in common stock.  Based in Utah, iLead Media creates one-of-a-kind, permission-based online lead generation campaigns and permission-based telemarketing leads to call centers around the world, and has strong relationships with affiliate marketing networks.

Mark Brooks: Think owns a number of internet marketing companies along with Vintacom/Relationship Exchange. 

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Fairfax Buys Aussie Online Dating Agency RSVP for A$38.9 Mln

Posted on July 12, 2005
Logo of RSVP.com.au

BLOOMBERG — July 11– John Fairfax Holdings, Australia’s second-largest newspaper publisher,  bought online dating agency RSVP.com.au for A$38.9 million ($29 million) to bolster its classified advertising revenue. RSVP is expected to earn at least A$4 million  in the next 12 months.  Classified advertising in Fairfax’s newspapers, including the Sydney Morning Herald and Melbourne’s Age, has fallen almost 25%  in the past five years as advertisers migrate to the Internet. RVSP was founded on Valentine’s Day 1997, has about 600,000 members, and is adding about 20,000 new members a month .

The full article was originally published at Bloomberg, but is no longer available.

Mark Brooks: Wait until Craigslist comes to Australia.  Then the classifieds numbers will really plummet.  Craigslist is going to singlehandedly castrate many smaller newspapers around the globe…eventually.  Have you seen all the new cities Craigslist is opening in?  FYI, I own Markslist.com.

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Fairfax Buys Aussie Online Dating Agency RSVP for A$38.9 Mln

Posted on July 12, 2005

RsvpBLOOMBERG — July 11– John Fairfax Holdings, Australia's second-largest newspaper publisher,  bought online dating agency RSVP.com.au for A$38.9 million ($29 million) to bolster its classified advertising revenue. RSVP is expected to earn at least A$4 million  in the next 12 months.  Classified advertising in Fairfax's newspapers, including the Sydney Morning Herald and Melbourne's Age, has fallen almost 25%  in the past five years as advertisers migrate to the Internet. RVSP was founded on Valentine's Day 1997, has about 600,000 members, and is adding about 20,000 new members a month .

The full article was originally published at Bloomberg, but is no longer available.

Mark Brooks: Wait until Craigslist comes to Australia.  Then the classifieds numbers will really plummet.  Craigslist is going to singlehandedly castrate many smaller newspapers around the globe…eventually.  Have you seen all the new cities Craigslist is opening in?  FYI, I own Markslist.com.

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Cupid.com Acquires #1 Speed Dating Company

Posted on November 23, 2004

NEW YORK, Nov. 23 /PRNewswire/ — Cupid.com, a leading online dating service, today announced its acquisition of PreDating, America's largest speed dating company. PreDating is the leading provider of speed dating events for single professionals in the U.S. and run local events in more than 70 cities around the country. "There's no turn downs and no pressure at these events. We searched for the perfect singles event and PreDating is it!," commented Mark Brooks, Cupid.com's VP Marketing & Business Development.

Mark Brooks: I joined Cupid to make this happen.  An industry first.  ;-)  No other online dating site has integrated singles events into their offerings like this.  Match dumped their events division recently.  It's far more efficient just to focus on one event format that plays into online dating.  Match actually used my club http://www.ace-club.com as part of their inspiration set.  Ooops.  ACE is very unwieldy.  Works fine as a little club.  It's a pig to scale.   

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Incode to Acquire KissyKat

Posted on October 3, 2004

NEW YORK–(BUSINESS WIRE)–Sept. 13, 2004–Incode Corporation today announced its acquisition of KissyKat; online dating service for pet and animal lovers and their community.

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