NIPPON – In a Japanese marriage survey by Meiji Yasuda Life Insurance, 31.2% of respondents met their spouses at work, 23.6% through friends, and 12.5% as former classmates. Notably, 25% of couples who married within a year of meeting used a dating app.
Category: All Worldwide (non UK/Euro/US)
Marriage-Centered Dating Apps Rise in Japan
SAVVY TOKYO – In Japan, specific dating apps are tailored for those seeking serious, marriage-centered relationships. Key apps include Zexy Enmusubi, with a user base mainly in their late 20s to early 30s; Tapple, in business for ~8 years; With, known for its psychological tests; Omiai, the second-largest in this niche with 44% of users seeking marriage; and Pairs, the largest with a 20M strong user base, catering to mid-20s to late 30s individuals. Traditional matchmaking services like En-Konkatsu Agent and IBJ also exist. These platforms differ from casual dating apps by emphasizing serious relationships leading to marriage, with strict user screening and compatibility measures. Users need proficiency in Japanese and usually have to meet specific age, residency, and financial requirements.
by Hilary Keyes
See full article at Savvy Tokyo
See the top news on Omiai See the top news on Tapple
See the top news on IBJ See the top news on Pairs
China Addresses Declining Marriage and Birth Rates With Government Measures
BBC – China is experiencing a significant decline in marriage and birth rates, with the lowest number of registered marriages since 1986. In response, the Chinese government is actively encouraging young people to marry and have children. Initiatives include financial incentives for marrying younger brides and a mandatory "cooling-off period" for couples seeking divorce, aimed at reducing separations. Additionally, rural authorities are attempting to regulate bride prices to address the challenges single men face in finding partners. Despite these measures, young Chinese, especially women, are increasingly reluctant to conform to traditional expectations, driven by economic concerns and a desire for personal autonomy.
Taiwan’s Government Pushes Matchmaking to Counter Declining Birthrate
LOS ANGELES TIMES – In Taiwan, the government is actively promoting marriage and childbirth to address a concerning decline in the nation's birthrate. During matchmaking events, local officials encourage singles to pair up swiftly and start families. The country's fertility rate hit a historic low of 0.87 in 2022, intensifying concerns about an aging population and its potential socio-economic impact. This is reflective of a broader trend across East Asia, where countries are grappling with declining fertility rates. Despite these efforts, many in Taiwan remain ambivalent about marriage and childbirth, often citing economic pressures and societal changes. Some initiatives from the government include offering relationship courses at universities and potential use of AI in matchmaking.
by Stephanie Yang & David Shen
See full article at Los Angeles Times
Australian Government Threatens Regulation on Dating Apps to Boost User Safety
ABC – The federal government in Australia is threatening to regulate dating apps unless they improve user safety by the middle of next year. A study by the Australian Institute of Criminology revealed that three-quarters of online daters had experienced some form of online sexual violence in the past five years. Experts highlight the need for better complaint handling and clearer communication from the apps when reports are made. The government suggests that the industry could develop technology to proactively protect users and is willing to enforce this through legislation if voluntary measures fail. Key areas for improvement include complaint handling, collaborating with law enforcement, and embedding safety features into the apps.
QuackQuack Survey: Divorcees Get a Second Shot at Love Online
BUSINESS INSIDER – Indian online dating app QuackQuack surveyed 14K men and women to discover that 12% of daters find true love in dating apps, after a failed relationship. 23% of single parents also found a second shot at love through online dating. According to QuackQuack's founder and CEO, Ravi Mittal, "We currently have ~23M users, and ~12% of these people are divorcees and single parents, all taking a second shot at love. 22% of women above 30 from tier 1 cities mentioned being tired of their singlehood but find traditional dating tough. 13% of single parents prefer online over offline since it gives them a chance to mention their parental status before meeting anyone in person and avoid wasting time with people who are not interested in dating a person with a child.
Survey Shows 80% of Young Adults in Japan Did Not Date During the Pandemic
PRESS RELEASE – Eureka, a subsidiary of Match Group and the operator of Japan’s Pairs dating app, conducted a survey to study changes in young adults’ attitudes toward love this spring. The survey of 1,000 respondents found that 50% are eager to go on a date that would lead to a romantic relationship this spring. Additionally, 88.5% of respondents are using a dating app. Of those who were still single, 80% claimed that they did not go on a date during the pandemic.
Tinder Clarifies Essential Dating Terminology for Australian Users
TINDER PRESSROOM – Tinder has launched its first Dating Dictionary in Australia to help bridge the generation gap in dating language. ~60% of 18-25 year olds in Australia speak a different language than their parents when it comes to dating, so the dictionary is designed to help decode the love language of young daters throughout the country. Beyond dating terms, Tinder has also worked with local dating and sexperts to collate tips on dating in this modern age.
Indian Matchmaking Platform Betterhalf Raises $8.5M
BUSINESS TODAY – Homegrown matrimony app Betterhalf (earlier known a Betterhalf.ai) has raised $8.5M in a Series A round led by FinSight Ventures (which had earlier invested in Bumble), Instagram Co-founder Mike Krieger, Dropbox Co-founder Arash Ferdowsi, and other marquee investors. Founded in 2017, Betterhalf claims to have grown its revenues 2x in six months and has hit $2.5M in annual revenue with 1M MAU. Before this, in May 2021, Betterhalf had raised $3M in a Pre-Series A round led by Y Combinator, S2 Capital, Quiet Capital, and angel investors like Kunal Shah (CRED Founder).
by Sohini Mitter
See full article at Business Today
See the top news on Betterhalf
This post also appears on InternetDatingInvestments.com
The Dating App Revolution Has Hit Japan
JAPAN TIMES – In a recent survey of 20- to 40-year-olds in Japan, 80% of unmarried men and women said they wanted a relationship. But a majority of that number, 55%, said they were moderately or very passive in their approach to dating. In addition to internationally known apps such as Tinder and Bumble, popular Japanese dating apps include Omiai, Pairs, Tapple and YYC (in order from least to most casual). Despite their popularity, users still report complaints about the dating app method in Japan. Men lament getting regularly stood up, and women describe a frequent expectation of sex on the first date that can sometimes turn aggressive. Both men and women have also complained about ghosting. "72% of Tinder members say they want to meet someone who understands exactly what they're looking for," says Kyo Cho, the country manager at Tinder Japan. To address that, Tinder recently introduced a "Relationship Goals" tab for user profiles that lets them display what they're looking for, with the options of "long-term partner," "long-term, open to short," "short-term, open to long," etc.
