Category: Amata

Bumble Expands AI Features With Upcoming ‘Bee’ Assistant

Posted on May 15, 2026
Bumble Bee

AXIOS – Bumble plans to launch a new AI assistant called “Bee” later this year, according to CEO Whitney Wolfe Herd. The feature is part of a broader industry push toward AI-assisted matchmaking, conversation support, and date planning tools. Other startups including Amata, Joey AI, and Known are also using AI for matchmaking conversations, automated date coordination, user verification, and reducing no-shows. Several platforms are shifting away from swipe-focused models toward AI-guided introductions and in-person meetups.

See full article at Axios

Testing AI Matchmakers: More Structure, Same Dating Fatigue

Posted on January 5, 2026
AI matchmaking

BUSINESS INSIDER – Two journalists tested four AI matchmaking services – Amata, Facebook Dating, Sitch, and Three Day Rule – to assess whether chatbot-led matching improved dating outcomes. After weeks of interacting with AI matchmakers, reviewing suggested profiles, and going on several dates, the conclusion was that AI added structure and convenience, such as slower matching, automated profiles, and date planning, but did not eliminate dating fatigue or materially improve results. Some dates occurred, mainly through Amata and Sitch, but overall the experience felt like a modified version of traditional dating apps rather than a fundamental change.

See full article at Business Insider

Dating Apps Turn to AI After User Growth and Revenue Declines

Posted on December 29, 2025

BUSINESS INSIDER – Dating apps including Tinder, Hinge, Bumble, and Grindr are investing tens of millions of dollars in AI-powered matchmaking to counter swipe fatigue, declining engagement, and falling paid-user numbers. Match Group’s stock is down ~75% over five years and its paying users fell 5% YOY, while Bumble’s share price is down ~50% this year, it laid off 30% of staff, and paying users dropped 18%. The companies are deploying generative AI for matchmaking, profile creation, flirting, and safety, with Tinder testing its Chemistry feature and Grindr launching AI-driven recommendation feeds. Analysts say AI alone cannot revive unpopular products. At the same time, AI-first startups are raising capital and entering the market, including Sitch, which has raised $9M and charges $90 for three matches, alongside new apps such as Known, Ditto, and Amata, while Facebook has introduced an AI dating assistant.

See full article at Business Insider

Amata Is a New AI Matchmaker

Posted on September 30, 2025
Amata app logo

BUSINESS INSIDER – Amata is a new dating app rolling out in New York that swaps swiping for an AI matchmaker, which proposes a date and handles the planning; DMs only open two hours before meeting. Users pay a $16 per match (with plans to raise the price), can bank the token if a date cancels, and repeat cancelers get a 7-day pause. The company raised $6M pre-seed and learns from post-date feedback to improve matching. Its founder, Ludovic Huraux, previously built Attractive World and Shapr.

See full article at Business Insider