Category: BeNaughty

Online Cheating Is A Booming Business

Posted on March 26, 2010

Affairsclub logo SYDNEY MORNING HERALD – Mar 26 – 'LIFE is short. Have an affair!'' That is the line Noel Biderman uses to spruik his dating service, ashleymadison.com, which he claims has more than 5M philandering members, including 10,000 in Australia. An internet search throws up countless websites for cheating spouses, including meet2cheat.com.au, affairsclub.com, lonelyhousewives.com, philanderers.com and benaughty.com. ''I'm often asked if all these sites are causing more affairs,'' said the VP of Relationships Australia NSW, Anne Hollonds. ''To some extent it's easier, you can just sit at a computer. But these tend to be people who are wanting to escape their circumstances and derive the benefits from having a liaison with someone else. There have always been people who wanted to do that but they found other ways of doing it.'' FULL ARTICLE @ SYDNEY MORNING HERALD

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BeNaughty Reaches 3 Million Profiles

Posted on March 22, 2010

Benaughty logo lepsi PRESS RELEASE – Mar 19 - An online UK dating site BeNaughty has grown
to 3M member profiles over the past couple of years. The website is
aimed at 18yr+ members looking for chat, flirting and more. FULL ARTICLE @ RELEASE-NEWS.COM

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Posted on February 16, 2010

This is the news for February 10th through February 15th, 2010. Here is the news we covered:

  • Visits to dating sites showing a general decline
  • PlentyofFish vs. Match.com
  • Mobile Dating and Virtual Goods are big business
  • Online Dating is becoming commonplace
  • Meetic has posted 2009 revenues
  • Match.com and Meetic partner in Latin America
  • Match.com joins forces with Neu.de
  • New ad campaign for Match directly targets women
  • Easydate and Dating Factory partner up
  • IMVU teams up with Zoosk
  • Avid Life Media and Friend Finder Networks shelve IPOs
  • Matchmaking industry going strong

Watch Out For That Philandering Friend

Posted on February 16, 2010

Benaughty logo lepsi REUTERS – Feb 16 – BeNaughty.com, a British dating site, has revealed
 that half (46.9%) of the unfaithful men it polled for a survey on
affairs admitted to having a fling with a friend's wife or
girlfriend. "Attractions develop very easily between men and women who
see each other often, in the same circles. And it is often easier to be
together without arousing any suspicions", said Marketing Manager Sean
Wood. FULL ARTICLE @ REUTERS UK

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Easydate Ltd And Dating Factory Partner

Posted on February 10, 2010

Easydate datingfactory loga PR WEB – Feb 8 – Easydate owns one of the top ten UK dating brands BeNaughty.com, and with this partnership can now address the German, French Spanish and Italian speaking markets using Dating Factory’s white label dating platform. Datingfactory.com offers a multi lingual / multi cultural platform to open the door into Europe for major dating brands and general webmasters without them having to invest in multilingual staff, infrastructure and ongoing maintenance. FULL ARTICLE @ PR WEB

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Thrifty Singles Embrace Online Dating

Posted on February 13, 2009

Easy date logo.jpg FORBES — Feb 13 – Last month, traffic on Match.com's U.K. site grew 17%, from last year. EasyDate.biz, the parent company of online dating websites BeNaughty.com and DateTheUK.com, posted a 112% increase in sales this month from February last year. "We are currently experiencing massive growth in sales and membership levels are exceeding our projections. Month-on-month we are seeing an overall growth of 20%," said Easydate.biz Chief Executive Max Polyakov. FULL ARTICLE @ FORBES

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Love Not That Likely On Valentine’s Day

Posted on February 13, 2009

Benaughty logo lepsi
PRESS RELEASE — Feb 13 — BeNaughty.com has identified which days of
the year put the most strain on a relationship and found Valentine's
Day caused grief for one in ten couples. New Year's Day was top (53%)
with Christmas (21%) and Birthdays (16%) second and third in the
survey, conducted among 1000 18-55 year olds for BeNaughty.com. The
most cited reason for breaking up was simply falling out of love,
pressure of work, becoming bored of sex with their partner, they met
someone else and financial pressures.

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Recession Boosts Online Dating

Posted on January 5, 2009

Online_dating_070615_ms TELEGRAPH.CO.UK — Jan 5 — Match.com reported pre-tax profit of £3.67m in the year to 12/31/07, compared with a loss of £2.19m a year before. Last year, total revenue for Match worldwide rose 12% to $348.7m (£240m) and operating income rose 13% to $65.8m. The international growth was driven by the UK and Scandinavia. British dating sites in general are seeing a rise in members despite the credit crunch. Nielsen Online indicate a 15% rise in unique users visiting online dating sites in Nov compared with the same month last year. Match and EasyDate, which owns the SpeedDater, DatetheUK and BeNaughty brands, say they have seen some of their best days of trading since the collapse of Lehman Brothers ramped up global financial turmoil in September. Ross Williams, founder and chairman of WhiteLabelDating.com, says its database of members has grown by 250% to over 1m in the UK, and overall annualised revenues have increased by 450% to over £12m in the past 12 months as the dating sector booms in the economic gloom. Mark Brooks, an internet dating analyst, says: "The entire industry, with the exception of more marginal traditional matchmakers, is doing better despite the downturn." FULL ARTICLE @ TELEGRAPH.CO.UK

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Lonely Log On To Find Love In A Cold Climate

Posted on December 15, 2008

Easy date logo.jpg THE INDEPENDENT — Dec 14 — Membership is booming at internet dating sites as the credit crunch and impending recession bring a rush to find a partner to share the pain. Companies such as Match.com and EasyDate, which owns the SpeedDater, DatetheUK and BeNaughty brands, say they have seen some of their best days trading ever. Match says it has experienced its 10 biggest days in terms of visitors in the past year, and three of those have been in the past few months. EasyDate says its sites have seen growth 10% above average since the beginning of September. DatingDirect hit 5m registered users five weeks ago. Nielsen Online indicate an 18% rise in unique users visiting internet dating sites between September and October, although that follows a 14% decline in the previous month. According to Jupiter Research, the industry will grow from 2.8m paid users in Europe in 2006 to about 6m by 2011. Over that period, revenues from British dating sites, will increase from €85m last year to €147.3m. Industry expert Mark Brooks says only four or five internet dating sites worldwide make serious money and that the growth in online dating is likely to slow in the UK next year as the market begins to reach maturity. FULL ARTICLE @ THE INDEPENDENT

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Santa Is A Secret Fantasy For 20% Of Women

Posted on December 15, 2008

Benaughty logo lepsi PR NEWSWIRE — Dec 9 — 1 in 10 wear Santa costume in bedroom says BeNaughty.com survey. The BeNaughty.com research also revealed that 6% men had, at one time or another, dressed up as Santa Claus in the bedroom.

The full article was originally published at MarketWatch, but is no longer available.

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