NEWSNATION – July 9 – Aimed at serving a larger audience, the new app was launched by BharatMatrimony, an online matchmaking service provider. The mobile app will be available in eight languages – Hindi, Tamil, Telugu, Malayalam, Bengali, Kannada, Marathi and Gujarati. The Indian languages internet user base was expected to grow to 536 million by 2021. Hindi, Marathi, Bengali, Tamil, Kannada and Telugu has the largest language users on the web in the country.
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FINANCIAL EXPRESS – May 31 – India's leading online matrimony service provider, Matrimony.com (an arm of BharatMatrimony), is bullish on the opportunities the $54-billion industry throws.
Q: What has been the size and growth of the wedding industry and online matrimonial industry in India over the last five years?
A: The wedding services industry is worth ~$56B. The matchmaking and wedding industry has been growing steadily 25% – 30% every year. 10 – 12M marriages are taking place annually in India and with only 6% of the market going online to find a life partner, there is a huge opportunity for matchmaking services.
Q: How is the wedding industry?
A: It is largely unorganised and that presents a good opportunity for us. We offer MatrimonyPhotography, MatrimonyMandaps (wedding venue discovery platform) and MatrimonyBazaar.
Q: How has your journey been till now?
A: Matrimony.com is the market leader with a 60% share in online matchmaking. ~3.72M profiles were added in FY18.
by R. Ravichandran
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VCCRICLE – Mar 1 – Matrimony.com, which owns BharatMatrimony, has acquired SecondShaadi.com from Accentium Web. Matrimony.com received board approval for the acquisition on Thursday. It did not disclose the value of the deal. "Buying SecondShaadi will help us consolidate our offerings and help divorcees and widowers get wider choices than ever before," Murugavel Janakiraman, CEO of Matrimony.com, said. Like SecondShaadi.com, Matrimony.com also operates a platform for divorcees called DivorceeMatrimony.com. In September 2016, the Bombay High Court had ruled in favour of SecondShaadi.com against a petition filed by People Interactive, which owns rival matrimonial portal Shaadi.com. Shaadi.com wanted Accentium Web Pvt. to stop using the word 'shaadi' in its domain name. However, the court said in its order that the word 'shaadi' is generic, and hence, Shaadi.com cannot stop others from using the word as a prefix or suffix for their portals.
by Keshav Sunkara
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THE SIASAT DAILY – Jan 11 – BharatMatrimony has chosen Marathi actress Mrunmayee Deshpande as the face of its outdoor campaign. The 29-year-old actress met her life partner through MarathiMatrimony service from BharatMatrimony.
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FORBES INDIA – Nov 30 – Murugavel Janakiraman's Matrimony.com, launched with an initial focus on the Tamil community, is now a market leader in online matchmaking. BharatMatrimony, has 15 language-based domains; there are other properties like EliteMatrimony, AssistedMatrimony and CommunityMatrimony, offering specialised services. According to comScore, matrimony.com is the leader in the online matchmaking service space in India in terms of the average number of website pages viewed by unique visitors. In June 2017, Matrimony.com's online properties clocked 991K unique visitors, while its competitors Shaadi.com and Jeevansathi.com reported 420K and 348K, respectively. In FY17, the company showed a profit of ₹43.78 crore ($6.6M) on a revenue of ₹292.9 crore ($44M). It also reported a ₹18.8 crore ($2.8) in profit for the quarter ended Sep 30 this year. However, it had a negative net worth of ₹26.79 crore ($4M) for having restated its losses for the financial years 2014, 2015 and 2106, which cumulatively amounted to a loss of ₹87 crore ($13M).
by Anshul Dhamija
See full article at Forbes India
VCCIRCLE – Nov 17 – Matrimony.com, which owns online match-making firm BharatMatrimony, reported a consolidated net profit of Rs 19.16 crore ($2.9M) for the quarter ended September, up 64% from Rs 11.69 crore a year ago. Consolidated revenue came in at Rs 83.7 crore ($12.9M), 13% higher than Rs 73.61 crore in the same quarter last year, the company said. This is the company's first quarterly result following its IPO two months ago. At Rs 859.30 apiece on the BSE, the Matrimony.com stock is trading below its debut price of Rs 985.
by Manu P. Toms
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THE HINDU BUSINESS LINE – Sep 26 – BharatMatrimony launched the Progressive Web App (PWA) that offers an app-like experience on smart phones with low bandwidth. The app loads instantly even in patchy networks, offers better user experience and reduced data consumption for users.
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BLOOMBERG – Sep 13 – Revenue from Indian online dating expanded ~21% annually from 2010 to 2015, and will reach 20.6B rupees ($322M) by 2020, according to Ken Research Pvt Ltd. India's wedding market, including matchmaking services, venue-hire, catering, decorating and photography, is worth ~$54B a year. Matrimony.com, which opened an IPO on Monday, added 3M user-profiles last year, of which 40% were in semi-urban areas. People are shifting to mobiles to access dating sites. Three years ago, 60% of Shaadi.com's 3M user base was accessing the site via desktop. That proportion has shrunk to 20%, while mobile access jumped to 80% from 40%.
by Anindya Upadhyay
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by Sukanya Mukherjee
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