Category: BharatMatrimony

Consim Dates BVP To Sustain Leadership In Online Matrimony

Posted on November 9, 2012

Consim logoIB TIMES – Nov 9 – Consim Info Pvt. Ltd., a signature internet conglomerate, managing brands such as BharatMatrimony.com and IndiaProperty.com to name a few, won international recognition at relatively early stage that it counted internet giant Yahoo among its investors. In 2011 Yahoo sold its 12% stake to Bessemer Venture Partners (BVP) as it began consolidating its operations in India. CEO Murugavel Janakiraman holds the reputation for creating one of the fastest growing and profitable organizations in both the digital and offline space that boasts of technical excellence and innovation. PopularMatrimony is one of the company's newer ventures. It addressed the match-making needs of the low income people who have been ignored. The U.S. is one of their biggest markets outside of India. BharatMatrimony.com is the first choice for Indians settled in the U.S. According to the Juxtconsult report, ~80% of Indians looking for life partners use Bharatmatrimony. Recently, BharatMatrimony recorded 1 million fans on Facebook.

by Valli Meenakshri Ramanathan
See full article at IB Times

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Dubai Blocks iDating, But Lets People Discovery Sites Off The Hook

Posted on November 3, 2012

Dubai pictureOPW – Nov 3 – Irena and I
were in Dubai for a few days so we thought we'd see which dating sites
were blocked and which made it past government filtering. Specifically
any 'Internet Content that contradicts the ethics and morals of the UAE
including Nudity and Dating' get blocked. iDating doesn't fit the
religion and culture of UAE. Matrimonials sites, on the other hand, are
ok.

Match, Plentyoffish and OKCupid were blocked. I thought
World Singles Arablounge.com might make the cut, but no. It was
blocked. China dating sites Zhenai, Baihe and Jiayuan were all blocked
as well. We got through to Facebook and thought we'd have more luck
with people discovery services. Badoo was blocked but Tagged and Meetme
were ok. Matrimonials sites made the cut. Shaadi, Bharat Matrimony
and Jeevansathi were all available in Dubai. We were especially pleased
that Online Personals Watch and Social Networking Watch were available
as well. Of course, as soon as I fired up my VPN I could get to
everything. Dubai Internet City also enjoys open access and alternative
ISP Du is more lenient than Etisalat. [Full Disclosure: POF and Meetme
are clients of Courtland Brooks]

Arranged Marriage For Hindus In 21st Century America

Posted on April 23, 2012

Bharatmatrimony logoHUFFINGTON POST – Apr 23 – Kamna Mittal and her husband moved to the Bay Area soon after they were married in India in 2000. In addition to being in a new country, the couple were new to each other. Their marriage had been arranged. Now a mother of two, Mittal counts herself lucky that it worked out, but 12 years later, she wants to help Indian-American singles in the Bay Area meet directly. Within Indian culture (which is predominantly Hindu), marriage is as much about families coming together as it is about couples coming together. A family also might hire a marriage broker to help the process along. These days, matrimony websites can serve the same broker role as the "aunties." Bharatmatrimony.com has more than 20M profiles worldwide. The website's CEO, Murugavel Janakiraman, said 10% of clients are immigrants to the U.S. or American-born Indians. Indian immigrants tend to look for the same religion, caste and region, Mittal said. American-born Indians might want somebody who is Indian, preferably raised in America, too. 90% of Hindus in America marry within the faith, according to the U.S. Religious Landscape Survey by the Pew Forum on Religion & Public Life.

See full article at Huffington Post

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BharatMatrimony Files Complaint Against Google

Posted on February 4, 2012

Bharatmatrimony logoINDIA TIMES – Feb 3 – Matchmaking portal BharatMatrimony.com has filed a complaint against Google in the Competition Commission of India, citing discriminatory trade practices related to its AdWords program. The AdWords program is Google's main source of revenue, whereby it sells keywords to advertisers and displays them in the form of ads online. Google earned about 96% of its total revenues of $38 billion from ads, last year. As per sources, BharatMatrimony has filed the complaint on the issue of keywords relating to its websites being sold to rival parties such as Shaadi.com, and Jeevansaathi.com.

The full article was originally published at India Times, but is no longer available.

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Yahoo Offloads BharatMatrimony Holding Company Stake

Posted on October 12, 2011

Bharatmatrimony logoECONOMIC TIMES – Oct 12 – Yahoo has sold its stake in the company that owns the online matchmaking portal bharatmatrimony.com, valuing it at $190M. BharatMatrimony, which makes its money through subscriptions, competes with shaadi.com, jeevansathi.com and simplymarry.com, which is owned by the Times Group.

See full article at Economic Times

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The Marriages Made in Cyberspace

Posted on August 1, 2011

Indian matrimony1 THE NATIONAL – July 31 - Online matchmaking companies in India are becoming evermore popular as the population becomes increasingly engaged with the internet. In 1996, Anupam Mittal went from house to house, trying to arrange a match. Every visit that resulted in a wedding earned him a tidy commission.The marriage broker got Mr Mittal thinking: how many houses is it possible for a broker to visit each day? Was the choice of potential spouses restricted only to his limited pool of clients? That is how shaadi.com was born, some 15 years ago. The web portal – which currently has 20M users and is responsible ~ 2 million weddings so far – was last year listed among the top 20 digital brands in the country by Brand Equity and the Nielsen company. The communications company MSL Group Asia says ~10% of India's internet users have at some point accessed a matrimonial site. Two market leaders – Mr Mittal's shaadi.com and bharatmatrimony.com, founded in 1997 by Murugavel Janakiraman – together control 70% of the online matrimony market between them, according to JuxtConsult.

by Anuj Chopra
See full article at The National

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BharatMatrimony Launches MatrimonyGifts.com

Posted on May 17, 2011

Bharatmatrimony matrimonygifts logo AFAQS! – May 17 – Matrimonial website BharatMatrimony has launched a new wedding gifts portal MatrimonyGifts.com. The site, which went live on May 11, allows customers to buy wedding gifts online. The site is part of BharatMatrimony's efforts to deliver value added non-matchmaking services to its comtomers.

See full article at AFAQS!

India’s BharatMatrimony Ushers In New Era Of Arranged Marriages

Posted on April 29, 2011

Murugavel janakiraman BBC.CO.UK – Apr 29 – Murugavel Janakiraman, the founder and CEO of one of India's largest matrimonial companies, BharatMatrimony, says he has married more than 2M people. "Love comes after the marriage," he says. He met his own wife through the service he had created, after he responded to a profile of her posted by his future father-in-law. "We got married in three weeks," he says. Mr Janakiraman says the way people marry in India has changed significantly. Parents are "more comfortable nowadays" with their children choosing their own partner "as long as they marry within the community". Murugavel launched BharatMatrimony in 2000. One big challenge was how to receive payments from customers. In India, credit card usage is still in its infancy. Mr Janakiraman's solution was simple: "We had to go to the doorstep and collect the money." "More than 60% of the revenue is coming from this doorstep collection mechanism in India," he adds. He is also examining the possibility of entering the wedding industry, which he says is a sizeable market. "Marriage in India is something – it's a once in a lifetime event… the most expensive event," he says.

See full article at BBC.co.uk

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Matrimony Day, A La Bharat Matrimony

Posted on April 14, 2011

Bharatmatrimony matrimonyday logo OPW – Apr 14 – Today, April 14th, is Matrimony Day. Bharat Matrimony has a site live at MatrimonyDay.org to celebrate the occasion (and drive some goodwill and attention).  Last year they engaged noted motivational speaker and spiritual guru T.T Rangarajan to talk on the subject of 'the bliss of love.'  See more videos at BharatMatrimony.tv.  In this cute testimonial video Archenna describes how her husband's parents first called her parents.

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Companionship Is Key To Happy Marriage

Posted on April 11, 2011

Bharatmatrimony logo PRESS RELEASE – Apr 9 – BharatMatrimony has announced the result of their online survey on Changing Trends in Marriages which was conducted on the fall of Matrimony Day 14th April. ~55% of the nearly 5200 people who took part in the survey voted companionship as the most important ingredient for a successful marriage. Only 19% believed that economic stability was more important for a successful marriage; physical intimacy came third with 10.3%. 5% felt that it was necessary to have children for a marriage to be successful.

See full article at Business Standard

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