MATCH GROUP – The Q1 '23 results showed a 1% YOY decrease in total revenue at $787M due to a 3% decline in payers, partially offset by a 2% increase in revenue per payer (RPP). On a foreign exchange neutral (FXN) basis, the total revenue was up 3% YOY at $822M. Tinder's direct revenue was flat YOY at $441M, while Hinge's direct revenue grew 27% YOY. Match Group Asia's direct revenue declined 13% YOY. Evergreen & Emerging (Match.com, Meetic, OurTime & Pairs, BLK, and Chispa) direct revenue was down 8% YOY. Q1 operating income was $198M, down 5% YOY, while Q1 adjusted operating income was $263M, down 4% YOY. Tinder's new weekly subscription packages and pricing optimizations are expected to increase revenue as 2023 progresses. Tinder is also focusing on improving women's user experience by providing relevancy, realness, and respect. They are testing Just for You, curated profiles, and adding interactive profile elements to provide a richer and more engaging user experience. Hinge is seeing exceptional momentum in Europe, with plans to launch more targeted marketing efforts in Italy, Spain, and the Netherlands in Q2.
Category: BLK
Chispa and Voto Latino Reunite to Encourage People to Vote
PR NEWSWIRE – Chispa, the #1 dating app made for U.S. Latinx singles, has reunited with the political organization Voto Latino to educate, empower, and mobilize the next generation of Latinx voters for the 2022 midterm election. The two organizations partnered in 2020, during the Presidential election, to help motivate Latinx voters in what turned out to be a breakout year. ~61% of all Latinos over 18 registered to vote, up 12% points from 2016. Chispa is a Match Affinity dating app created in 2017 by Match Group.
See full article at PR Newswire
BLK, a dating app for black singles, also partners with "When We All Vote", Michelle Obama's initiative with a goal to increase participation in each and every election by helping to close the race and age gap.
Dating App BLK Turned ‘Vax That Thang up’ Into the Song of the Summer
ADWEEK – Despite the havoc that multiple Covid-19 variants have wreaked over the past two years, vaccination remains a very controversial topic – especially within the Black community. BLK, the largest dating app made for black singles, has partnered with rap legends Juvenile, Mannie Fresh, and Mia X, turning the iconic rap classic "Back That Thang Up" into the new vaccine anthem, "Vax That Thang Up."
by Shannon Miller & Malinda diPasquale
See full article at AdWeek
HBO Max Planned Date Nights for 180 Couples Over Four Days
Tinder and Match Asking Users to Urge Senators to Pass Violence Against Women Act
THE HILL – Match, Tinder, OkCupid, BLK, Chispa and Plenty of Fish, all of which are part of Match Group, have prompted their users to send an email to their senators "with one click," urging them to support the reauthorization of the Violence Against Women Act. The Violence Against Women Act, originally enacted in 1994, lapsed in 2019 and has not been reauthorized since. The bill would provide grants to state and local governments for programs addressing domestic abuse, sexual assault, dating violence and stalking, in addition to further narrowing the so-called boyfriend loophole to prohibit dating partners convicted of domestic violence or abuse from buying or owning guns. Current law only restricts gun purchases for spouses or formerly married partners who were convicted of abuse or are under a restraining order.
Juvenile & Mannie Fresh Recreate Classic Song Into ‘Vax That Thang up’ for BLK Dating App
HIPHOP-N-MORE – July 8 – BLK, the largest dating app for Black singles has found a unique way to encourage people to get vaccinated. The app has partnered with rap legends Juvenile and Mannie Fresh, turning the iconic classic 'Back That Thang Up' into the new vaccine anthem 'Vax That Thang Up'.
How Match’s Black and Hispanic Dating Apps Are Helping Close the Vaccine Gap
Match Group Teams up With White House to Promote COVID-19 Vaccines
PR NEWSWIRE – May 21 – Tinder, Match, OkCupid, Hinge, Plenty of Fish, BLK, Chispa will give vaccinated U.S. users dating "Boosts". U.S. users will get vaccination badges to display on their profiles, as well as free "Super Likes" and other boost-type features. The campaigns will launch in the coming weeks and run until July 4th.
BLK Celebrates Black Single Mothers for Mothers’ Day With Digital Cards Series
STUPIDDOPE – May 8 – BLK, the dating app for Black singles with ~5M downloads to-date, is partnering with outstanding up-and-coming Black artists to celebrate Black single mothers with a series of digital cards. The cards are available now through Mother's Day (May 9, 2021), and everyone can share the cards via text message, email, or across Facebook and Instagram. Additionally, BLK is featuring single moms who use the app on the brand's Instagram throughout the month of May.
Dating App BLK Grew During the Pandemic
ROLLINGOUT – Apr 6 – BLK, the leading Black dating app, grew exponentially during the pandemic. The app downloads have doubled YOY to 5M downloads. In the first two weeks of lockdown, the daily user activity increased by 18%. A year later, the daily activity remains strong [up 44% YOY], with an increase of 22% in daily in-app messages YOY. Compared to other dating apps specifically made for Black singles, BLK is the leader by far in terms of app downloads. For comparison – BLK – 5.06M; RBL – 125K; BlackCupid – 271K; and StraightBlackLove -13.7K.