THE VERGE – Dec 11 – As we close out the decade, it might be time to retire the swipe we once knew. The swipe was born only seven years ago, and in that time, it's conquered online dating and made it mainstream. Dating apps are expected to top 25M users in the US this year, and as of 2017, 39% of heterosexual couples in the US said they met online, up from 22% in 2009, according to a recent study. Tinder lowered the barriers to online dating and gamified it. As we enter 2020, the apps seem to be finding out that the swipe alone is no longer cutting it. They're differentiating themselves by creating slower experiences that result in real dates with real people, presumably picking up on daters' wants. Even Tinder is experimenting with ways to augment the swipe and give people more context than just a yes or no. It launched Swipe Night, an interactive video feature, this year that gives daters the option to swipe on people who made similar decisions to them during the experience. The League is using automated, two-minute video calls to help daters filter through matches. New dating app Bounce concentrate on the real-life part of dating by giving people no room to talk and instead focus on the meetup. The app is only live at specific times.
by Ashley Carman
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