Category: Chispa
S’More: “Tinder-fication” of Online Dating Is Over
FORBES – May 26 – New data gathered by the dating app company S'More suggests that putting chemistry ahead of "hotness" and relationships over casual encounters may become the new norm in online dating, and some of the biggest players in the industry are getting in on the trend. S'More survey found that physical attraction was no longer rated as the most important factor when searching for a potential match. "Covid-19 certainly changed the equation," says CEO Cohen-Aslatei. "But beyond that, our data shows that people are starting to expect more from dating apps. They want real connections, not the fake photos and hyper-sexualization that has characterized so much of online dating over the past decade." S'More has developed a suite of features aimed to reduce the superficiality of online dating, and slow down the process. For one, users aren't able to view a clear photo of a potential match until they have had a meaningful conversation with that person. S'More is not alone in its effort. Tinder and Bumble recently added games to their video product, MeetMe added blurred video dating, and Chispa, a Match Group app for Latino and Latina singles, connects daters based on answers to trivia games. MuzMatch, a Muslim-focused dating app, also lets women keep their profiles blurred from men.
Match Group Teams up With White House to Promote COVID-19 Vaccines
PR NEWSWIRE – May 21 – Tinder, Match, OkCupid, Hinge, Plenty of Fish, BLK, Chispa will give vaccinated U.S. users dating "Boosts". U.S. users will get vaccination badges to display on their profiles, as well as free "Super Likes" and other boost-type features. The campaigns will launch in the coming weeks and run until July 4th.
Inside Match Group, Julia Estacolchic Uses Her Background to Drive Change
DALLAS BUSINESS JOURNAL – May 18 – Julia Estacolchic joined Match Group in 2017, the same year Chispa, a dating app for U.S. Latinx singles that she leads, was launched. In that time, it has garnered ~4M downloads. However, during the pandemic, Estacolchic has helped turn the brand into a tool that can help change the Latinx community. The app saw 85% YOY growth from 2020. During the pandemic, she developed new partnerships that would grow the app and use it as a call to action. During the most recent elections, a heavy emphasis was put on Latinx voters. In a team effort, Chispa partnered with political nonprofit Voto Latino to launch an initiative that would help connect people based on their political leanings and provide them with the info they need to cast their votes. Looking ahead, Estacolchic said there are more initiatives in the works, including one to build a more female-focused platform.
by Kevin Cummings
See full article at Dallas Business Journal
Latinx Dating App Chispa Reaches 4M Downloads
PR NEWSWIRE – Apr 1 – Chispa, the largest dating app designed for Latinx singles, reaches a new milestone of 4M downloads this week. Chispa's user base has grown 28% YOY. Chispa is a Match Affinity dating app created in 2017 by Match Group.
Latinx Dating App Chispa Partners With Party Card Game Tragos
New Brands Hinge and BLK to Steal Swipes From Rival Bumble
TIMES SQUARE INVESTMENT JOURNAL – Dec 17 – Acquired by Match Group in 2018, Hinge reported ~88% increase in revenue YOY in the Q3, along with niche apps like BLK and Chispa that match people based on their cultural backgrounds. In comparison, Tinder grew its revenue by 15%. Hinge brands itself as the anti-Tinder by appealing to daters suffering from swiping fatigue. Hinge's user base has grown from ~35K subscriptions before Match acquired it to 400K subscribers this year. It is estimated it will have ~8M subscribers in 2030 and $2.8B in revenue compared to $60M in 2020. Amid Hinge's boom, Tinder's slowdown indicates it has grown as big as it can. Match needs a different strategy to remain competitive. "The only way now that it can grow is by taking a more niche-oriented route," said Mark Brooks, who consults with online-dating companies on marketing strategies through his agency, Courtland Brooks. Bumble's growing popularity is a threat. With ~100M users globally, Bumble is going public next year, seeking a valuation of $6B. "Bumble is brilliant because what they've done is soaked up the most in-demand women," said Brooks. "The in-demand woman on a Match platform is going to get inundated." Match planned to acquire Bumble for $450M in 2017, but Bumble rejected the offer. Match acquired Hinge instead. It also launched niche dating apps including BLK and Chispa for the Black and Latino communities. "Match has always had a hard time with niches," said Brooks. "They like large scalable dating platforms." Besides BLK and Chispa, Match recently launched other community-based apps in the U.S., including Upward for Christians and acquired marriage-minded service Hawaya for Muslims.
by Harini Chakrapani
See full article at Times Square Investment Journal
Match Group Q3 Earning Call Highlights
OPW – Nov 6 – Yesterday, the Match Group announced Q3 financial results. Revenue was up 18% YOY ($640M). Operating income was $200M, up 14% YOY.
- Average Match Group subscribers reached 10.8M, up 12% YOY. North American average subscribers grew 9% YOY, and international subscribers grew 16%.
- Tinder's average subscribers increased a little over 900K YOY, 16% growth.
- Tinder's developed markets are performing well, but in India and parts of Latin America and Southeast Asia, the virus is still impacting Tinder users.
- 23% YOY direct revenue growth at the non-Tinder brands in Q3. These brands added ~275K average subscribers YOY.
- Solid live streaming revenue growth at Plenty of Fish.
- Newer brands like Chispa and BLK are contributing significant revenue growth. Hinge has been the standout this year, with 82% year-to-date growth in downloads and outstanding progress on monetization. Collectively, these new and emerging brands, including Pairs, grew 88% in the Q3.
- For Q4, Match Group expects total revenue of $640M to $650M, which would represent 17% to 19% YOY growth.
- Hinge monetization efforts made this year have worked (launch of Standouts and Roses – similar to Super Like on Tinder)
- Tinder Platinum is being tested in 10 markets, plans to roll it globally by the end of the year.
- Match Group launched a new brand Upward which is targeted to the Christian community in the U.S.
Chispa Dating App: 75% Of Latina Users Are Open To Dating A Single Dad
LATIN TIMES – June 17 – Chispa is a dating app made for single Latinx millennials in the U.S. that helps them connect with people who share culture and similar values. The app noticed a 33% increase in messaging and a 25% increase in matches made during the pandemic. As Father's Day approaches, Chispa wanted to know a little bit more about their female users and what they think about dating single dads. The survey shows that single Latinas are very much attracted to single dads. 75% of Chispa users say they are open to matching with a single Latino dad.
Match Group Partners With Univision Communications To Launch Free Dating App For Latino Singles
PR NEWSWIRE – Dec 19 – Match Group and Univision Communications (Leading media company serving Hispanic America) are launching Chispa, a new free dating app to match, chat and meet Latino singles. The Chispa dating app will incorporate an easy-to-use, swipe functionality giving users a simple way to connect with potential matches that peak their interest. The app allows for Facebook and SMS sign on for a simple and easy registration process.
The full article was originally published at Match Group website, but is no longer available.