Category: Clover

Led By Tinder, The Mobile Dating Game Surges

Posted on February 5, 2015

MACHINE-articleLargeNY TIMES – Feb 4 – Many app makers are trying to capitalize on the Tinder method of simple, smartphone-based dating. They add a twist to the swipe. Hinge sifts only through Facebook connections for friends of friends. Clover offers Tinder-like features but with an added bonus called “On-Demand Dating.” Users pick a location and a date, and Clover sends someone to meet them. Tinder processes ~1B swipes a day and matches ~12M people a day. Amarnath Thombre, president of Match.com in North America, said that in the last year it had registered a 35% increase in the people who use Match app, and a 109% increase in the number of people who use only the app to reach Match every month.

by Molly Wood
See full article at NY Times

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Summarized by Courtland Brooks Internet Dating Marketing Consulting

Whim Dating App Sets Up Dates Quickly

Posted on January 29, 2015

Whim headerLA TIMES – Jan 28 – Eve Peters, the former product lead at OKCupid Labs, launched Whim, a dating app that takes people offline as soon as possible. If two people are interested in each other (both swipe right), they're going on a date. They tell the app when they're available, and it'll tell them when and where they're meeting. Whim will launch as a subscription service priced from $12 to $30 a month. Clover, another dating app, recently added On-Demand Dating, similar to what Whim has planned.

by Tracey Lien
See full article at LA Times

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Summarized by Courtland Brooks Internet Dating Marketing Consulting

The Latest Trend: Skipping The Chat And Going On A Date

Posted on November 18, 2014

Whim screenshotsVENTURE BEAT – Nov 16 – A couple of new and upcoming dating apps, including Whim and Clover, are cutting out the chit-chat and taking users straight to the dates. Whim was founded by an Okcupid Labs alumna, Eve Peters. The app hasn’t launched yet (beta-tested in LA in the summer). It will serve up potential dates based on mutual availability, location, and a few other preferences that users can reject or accept. Once a date is mutually set, Whim tells both users when and where the date will take place. Clover launched in the spring and is now adding “on-demand dating", a feature similar to Whim.

by Kia Kokalitcheva
See full article at Venture Beat

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Summarized by Courtland Brooks Internet Dating Marketing Consulting

Clover Lets Users Order A Date

Posted on November 17, 2014

Clover screenshotTECH CRUNCH – Nov 15 – New dating app Clover is a sort of OKCupid meets Tinder but with the focus on getting offline as soon as possible. Clover's users add in the calendar where and when they’d like to meet up with someone. The app then suggests a potential prospect to join them and they decide if they’d like to spend their time with them. Clover is free to use but offers premium service for $9.99 as well as some pay-to-play features, i.e name change for 99c.

by Sarah Buhr
See full article at Tech Crunch

Summarized by Courtland Brooks Internet Dating Marketing Consulting