Category: Cupid.com

Toronto Internet Dating Cocktail Party

Posted on December 1, 2008

Toronto dating social TORONTO DATING SOCIAL — Nov 30 — The first  Toronto Internet Dating Industry Party for the owners and executives of the Internet Personals and Social Networking companies was held on November 25, 2008. This networking event was attended by 27 representatives of 15 dating technology companies. Companies that attended the Toronto Dating Social Party:

Date.com, OmniDate Inc., Dating Ad Network, Lavalife Corp., Epic Advertising, Canoe / Reseau Contact, ChristianCafe.com, Cupid.com, Talkster, Impact Mobile, Randodate.com, WorldFriends Networks, Personality Pro, Dating Essentials

The full article was originally published at Toronto Dating Social, but is no longer available.

Cupid.com Makes Sure You Get Home Safe

Posted on October 2, 2008

Followmecupid_logo_2 ONLINE DATING INSIDER — Oct 1 — Chris Nguyen at Cupid.com announced the launch of a safety feature called FollowMeCupid.com. FollowMeCupid is one of those services where you enter your date details and a contact into the website. If you don't check in on time your friend is contacted. FULL ARTICLE @ ONLINE DATING INSIDER

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Cupid.com And RegionalHelpWanted Acquired For $100 Million

Posted on February 12, 2008

Cupid_logo MASHABLE — Feb 11 — RegionalHelpWanted.com was purchased by onTargetjobs, a portfolio company of Warburg pincus. The financial terms weren't explicitly disclosed, but according to PE Hub, Classified Intelligence "pegs the figure at $100 million". RegionalHelpWanted is also the company behind the telephone and online dating service Cupid.com, another recognizable brand name. The RegionalHelpWanted portfolio will join the onTarget portfolio that includes other sites like BioSpace.com, Hcareers.com, HEALTHeCAREERS.com, MedHunters.com, JobLoft.com and CareerBank.com. FULL ARTICLE @ MASHABLE

Mark Brooks: Cupid and RHW are promoted on remnant radio advertising usually at second tier radio stations around the country. What's unusual is that the payouts are on a CPA basis to radio stations.  onTargetjobs has picked up a unique marketing channel.

Cupid.com/PreDating Offers the Ultimate Blind Date

Posted on February 6, 2008

Cupid_logo PR NEWSWIRE — Feb 5 — Cupid.com/PreDating  will hold simultaneous speed dating events in more than 100 North American cities on February 12, 2008 during which one male and one female attendee will be chosen for the "ultimate blind date". The male and female winners of the contest will be flown to the Imperial Palace in Las Vegas for the ultimate blind date, which includes airfare, luxury accommodations and, of course, a very romantic dinner.

The full article was originally published at PR Newswire, but is no longer available.

Email Data Source Ranks Dating Sites

Posted on November 29, 2007
Email_data_source_logoPR WEB — Nov 29 — Email Data Source, a provider of email competitive analysis data, released its study ranking the Email Brand Equity Index™ of Online dating sites based on the quality and effectiveness of their marketing emails. The Email Brand Equity Index™ is determined by compiling historical data on email marketing messages and measuring the emails' perceived effectiveness in driving website traffic.

Email Brand Equity Rankings
1. Match.com   
2. Friendfinder
3. Spark Networks
4. eHarmony.com
5. Reunion.com
6. Cupid.com
7. True.com

8. Family Friends
9. eCube Media
10. Beliefnet 

September Hitwise Rankings

Posted on October 11, 2007
Hitwise_logoOPW — Oct 11 — We have just updated Hitwise US internet dating rankings. Singlesnet and Plentyoffish maintained their 1st and 2nd position. eHarmony ousts Yahoo Personals from its 3rd spot. Mate1 moved down two spots from #7 to #9. Adam4Adam and BlackPeopleMeet.com moved up to #7 and #8. Gay.com is in at #15 and Cupid.com slides off the top 15 to #16. – Mark Brooks

Gambling on Romance

Posted on June 25, 2007

Pokeronlinedating_logo POKER LISTINGS.COM — June 24 — A free dating site for online poker players, Poker-Online-Dating.com has launched to "match poker players together from around the world who are looking for true love." Cupid, the online matchmaker, will help by making matches based upon the results of the Cupid compatibility form. FULL ARTICLE @ POKER LISTINGS.COM

Mark Brooks: In theory, adding games to dating sites is a great idea. It gives prospective daters something to do that is fun and can give them more insight on each others character. In fact, however, I've not seen a sizable site introduce games successfully yet. That's a shame really. Your  comments please…

OKCupid Opinion Poll

Posted on May 24, 2007

OkcupidPR WEB — May 22 — 49% of all Internet users have partaken of an online dating Web site in one form or another. Of the 49%, 20% were committed users, either by paying for a subscription or using a free service. Another 29% admit to at least browsing profiles, even if they don't take that final step of signing up and making a connection. Those who do commit tend to stick around – 62% trying their luck for two months or longer. 68% of respondents prefer services that provide personality questionnaires, analyze compatibility and offer matchmaking recommendations. And users want that service for free. Free sites are preferred over subscription services at a ratio of five-to-one. 72% still feel there is a social stigma to online dating. Nearly two-thirds will admit that, upon meeting their significant other online, they would tell the truth if asked about how they met. Online daters are highly selective. 58% rely primarily on photographs to quickly filter matches. Deal breakers that tend to cause prospects to be rejected include smoking, 23% say no, and having children, 32% aren't interested. 45% will reject someone because of their weight. FULL ARTICLE @ PR WEB

Mark Brooks: PlentyofFish has introduced a personality profiling system, btw. See the PlentyofFish Compatiblity Predictor here.

Compete.com February Rankings

Posted on March 26, 2007

CompeteOPW — Mar 26 — Since November 2006, Match.com moved up from 4th place to take first spot in February 2007 with 19.6 million user logins, pushing Y! Personals, Singlesnet, eHarmony and PlentyofFish down one spot. BlackPeopleMeet and Manhunt.net enter the top 10 at #7 and #9 respectively. 

Compete.com also provided OPW with data for the average visits per month for February 2007. 

1. Manhunt.com – 13.37
2. PlentyofFish – 10.46
3. BlackPeopleMeet – 7.94
4. Gay.com – 7.15
5. Cupid.com – 6.88

Compete.com February Rankings

Posted on March 26, 2007

CompeteOPW — Mar 26 — Since November 2006, Match.com moved up from 4th place to take first spot in February 2007 with 19.6 million user logins, pushing Y! Personals, Singlesnet, eHarmony and PlentyofFish down one spot. BlackPeopleMeet and Manhunt.net enter the top 10 at #7 and #9 respectively. 

Compete.com also provided OPW with data for the average visits per month for February 2007. 

1. Manhunt.com – 13.37
2. PlentyofFish – 10.46
3. BlackPeopleMeet – 7.94
4. Gay.com – 7.15
5. Cupid.com – 6.88