THE DRUM – Dating.com is opening a meta-dating space in Decentraland, a blockchain-based virtual world that's become a popular portal into the expanding metaverse. Match Group announced last year that it was planning to launch 'Single Town' for Tinder, describing it as "a live virtual world." Those plans were recently paused in the wake of low earnings during the second quarter of this year. The VR-based dating app Planet Theta is slated to launch in November.
Category: Dating.com
More Singles Turn to Dating Apps, But Inflation Puts Dent in Plans
ZENGER NEWS – A survey by Dating.com found that online dating sites worldwide are attracting 12M new users annually, with ~70% of global singles using online dating services. Yet as online dating app usage has increased, dating behavior in a post-COVID world means people face higher costs when arranging face-to-face meetings. "Two out of three say that cost is an important factor when deciding what to do on a date," said Logan Ury, director of relationship science at Hinge. 41% surveyed Hinge singles reported they were more concerned with dating costs now versus a year ago. Gen Z is more likely to feel cost pressures. In Japan, in a survey of 50K people, Eureka, which owns the dating site Pairs, found that 59% of respondents stopped looking for partners or ceased dating, due to COVID. Online dating site subscribers worldwide spent $4.2B in subscriptions in 2021, up 30% over 2020, according to App Annie. Of the online sites, Tinder is the global market leader, with $1.35B in revenues in 2021.
by Charles Epstein
See full article at Newsweek
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Dating Trends Experts Are Predicting for 2022
BUSTLE – It's been hard to separate the pandemic and dating over the last couple of years. However, some of the biggest dating apps have big predictions for 2022. "If 2020 was the year of reflection, 2021 has been a year of discovery and we expect to see that continue into the new year," said Naomi Walkland, Head of Bumble UK and Ireland.
Top UK Dating Trends
In 2022 Pre-first date video calls became the norm. The Inner Circle has said that this is one way that app users can work out if they have a connection with someone. Experts at Dating.com agreed, arguing that audio and video dating will redefine how we date in 2022, with 90% of users saying they plan on doing it in the new year. And Tinder said that video dates have been mentioned 52% more times in people's dating profiles. Being vaccinated (or not) will continue to play a big role in dating in 2022. While 2021 may have been the year of hardballing, 2022 is going to be the year where daters hold nothing back. OKCupid has identified a 17% increase in BDSM terms in users profiles and there's been a 125% increase in users saying they wanted children.
Dating.com Reveals Majority of Singles Are Looking for a Vaccinated Partner This Summer
PR NEWSWIRE – May 19 – Dating.com surveyed its members to unveil what they think about dating during a pandemic and getting vaccinated.
- 86% of respondents are looking for partner who is vaccinated
- 53% are looking forward to being vaccinated to get their dating lives back to normal
- A majority of respondents (77%) said they aren't interested in settling down this summer
Dating.com Defines Online Dating’s Latest Trends
PR NEWSWIRE – Feb 18 – Last year turned the dating world upside down. According to Dating.com's recent survey 90% of singles have turned to online dating consistently since March 2020 as a more health conscious way of meeting new people, compared to last year's 82%. 70% of daters said they are interested in conducting virtual dates to get to know an online match; compared to last year's 50% figure. Dating.com witnessed 925K new registered members in the last 12 months.
More People Are Talking About Politics on Dating Apps
INSIDER – July 15 – But a majority of people find it to be a huge turn off according to a new survey by Dating.com. The platform saw a 43% increase in users discussing politics. However, over half said they would consider ghosting someone if they brought up politics. 84% of respondents said they would never consider dating someone with opposing political views. The company surveyed 2K of its members in the US.
Dating.com Accused of Scamming Users
BBC – Feb 14 – Sacha Cowlam is talking about her month-long trial with Dating.com. In the space of just over two weeks Dating.com took 17 payments of £15.99. Each time she read an email it cost her 10 credits. Twenty credits cost £15.99 and Dating.com set up auto-payment as the default option when she gave her bank details to pay £3 for a month-long trial. Dating.com says its terms and conditions are as clear and transparent as they can be. But at 12 full pages of A4 paper long, they may not be enforceable, says legal expert Gary Rycroft. "Any T&Cs which a company seeks to rely on must be prominent and explained to the consumer in order for it to be enforceable in law. The fact the auto-payment box was ticked as the default option could be another potential breach of the Consumer Rights Act 2015 because it has a requirement for transparency "which has, on the face of it, been breached".
