LINKEDIN – eHarmony has introduced a new design, refreshing its look with a modern wordmark, vibrant color palette, and a sleek icon. This redesign aims to improve the user experience, emphasizing the brand's focus on meaningful connections.
Category: eHarmony
eharmony Focuses on ‘Radical Honesty’ Over Treacly Romance in New Ads
The video series launches today. One spot highlight a woman who helps her partner mourn the death of a beloved houseplant. Another shows a man who goes into DJ mode to cheer up his beau after a lousy day at work. "Real romance-it's about depth" says Natalia Fredericks, creative director at eharmony's agency Party Land.
eharmony's goal is to help daters "express their personality and individuality so they can make genuine connections where they feel comfortable being themselves" said Patrick Moore, brand lead. Will air on Hulu, PlutoTV and networks in the U.S., Canada, U.K. and Australia, also podcasts, digital and social media buys.
Daters Want to Leave Body Count Stigma in 2023, eharmony Says
ACCC in Australia Targets eHarmony Over Misleading Membership Claims
LEXOLOGY – The Australian Competition and Consumer Commission (ACCC) has recently taken legal action against eHarmony for alleged misleading practices in breach of the Australian Consumer Law. ACCC claims eHarmony gave false impressions about membership durations, renewal rates, and obscured auto-renewal details. The company is also accused of not displaying the true minimum price and misleading customers with "free dating" promotions. The situation underlines the need for businesses in Australia to ensure clear communication, accurate pricing, and vet promotional claims for accuracy and legality.
eHarmony Faces Legal Action in Australia for Misleading Dating Offers
AUSTRALIAN ASSOCIATED PRESS – The Australian Competition and Consumer Commission (ACCC) has taken legal action against eHarmony, accusing it of misleading consumers regarding its pricing, membership renewal, and duration. The ACCC alleges that eHarmony enticed users with a "free dating" offer that only provided limited access, such as viewing blurred profile photos and minimal communication options. Furthermore, eHarmony is accused of automatically renewing memberships without clear consent, potentially costing users more than expected. The ACCC seeks penalties, costs, injunctions, and consumer redress from eHarmony. eHarmony has cooperated with the ACCC's investigation but could not comment further due to the ongoing legal proceedings.
Dating Apps Put a Hefty Price Tag on Finding Love
Match which will roll out a superpremium tier on Tinder in the fall. "If you actually take a small fraction of our payers at higher price points, you actually get a number that's in the tens of millions of dollars on an annual basis," CEO Bernard Kim said.
Bumble CEO Whitney Wolfe Herd sees premium services delivering new opportunities. "We see that there's a lot of runway to expand there."
Even if uptake is slow, there is precedent behind the move to raise prices. Mark Brooks, CEO of Courtland Brooks, which helps online dating companies grow, said that other brands, such as eHarmony and Tawkify, have for years priced their premium services above what Tinder, Hinge and Bumble charged. The stakes are high in showing users that paying is worth it, Brooks said. Otherwise, they could defect to competing platforms. "They've got to actually really deliver on it, because they'll get crucified if they don't," said Brooks.
eharmony Launches New Features for LGBTQ Users
Half of Male Online Daters Happy to Match With Single Moms
THE MIRAGE – A recent survey conducted by eharmony found that 52% of surveyed men would pursue a relationship with someone who has children. 61% of female online daters perceive single fathers positively, believing them to be more committed to a relationship. 63% of single parents believe it would be easier to date someone who also has children. Additionally, 70% of single parents expect their new partner to act as a role model for their children. The findings suggest that having children does not deter online daters.
Millennials Prioritize Sex More Than Gen Z Does, Survey Says
MASHABLE – eharmony's Dating Diaries report, based on a survey of ~2K people, highlights generational differences between millennials and Gen Z in attitudes towards sex and dating. The report shows that 91% of millennials in relationships have sex at least once a week, compared to 78% of Gen Z. However, Gen Z is more sexually explorative and is more likely to have unprotected sex. Millennials prioritize sexual chemistry, while Gen Z values emotional connection before engaging in sex. Gen Z is also more likely to use dating apps and social media for meeting partners and learning new things for sexual experiences, but 48% report experiencing dating app fatigue.
ProSiebenSat.1 Met 2022 Expectations and Expects Slight Revenue Growth in 2023
OPW – ProSiebenSat.1 reported that its financial year 2022 was in line with expectations, generating revenues of EUR 4.2B (compared to the previous year's EUR 4.5B), with adjusted EBITDA of EUR 678M (compared to the previous year's EUR 841M) and adjusted net income of EUR 301M (compared to the previous year's EUR 365M). In the Dating & Video segment, external revenues amounted to EUR 518M in 2022, representing a decrease of EUR 24M or 4% (previous year: EUR 542M). eharmony continued its growth course throughout the year and is now the highest-revenue brand in the dating portfolio.
See the top news on ParshipMeet Group
See the top news on eharmony