AGENCE FRANCE PRESSE – TOKYO Enmusubi, the AI-powered dating app launched by the Tokyo government in September 2024, has led to 265 marriages and 760 serious relationships. As of June 30, the app had accepted 16K members from ~36K applicants. Users must prove they are legally single and complete an online interview before joining.
SORANEWS24 – Tokyo has launched its official AI-powered dating app, Tokyo Enmusubi, aimed at helping residents find long-term partners. To use the app, residents must pay a registration fee of 11K yen ($74), submit verification documents, and undergo a virtual interview. The app targets serious users and matches people based on compatibility tests. It also provides consultations with staff to assist users throughout the dating process. The app is designed to encourage marriage among Tokyo's residents, addressing the 69.3% who haven't yet taken steps toward finding a partner.
SAVVY TOKYO – In Japan, specific dating apps are tailored for those seeking serious, marriage-centered relationships. Key apps include Zexy Enmusubi, with a user base mainly in their late 20s to early 30s; Tapple, in business for ~8 years; With, known for its psychological tests; Omiai, the second-largest in this niche with 44% of users seeking marriage; and Pairs, the largest with a 20M strong user base, catering to mid-20s to late 30s individuals. Traditional matchmaking services like En-Konkatsu Agent and IBJ also exist. These platforms differ from casual dating apps by emphasizing serious relationships leading to marriage, with strict user screening and compatibility measures. Users need proficiency in Japanese and usually have to meet specific age, residency, and financial requirements.
by Hilary Keyes
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