
THE ATLANTIC – Feeld, a polyamory dating app, has introduced a magazine called AFM (A Feeld Magazine), exploring topics like sex, relationships, and modern dating culture. The magazine features contributions from prominent writers and aims to offer creative, thoughtful content. While tech companies often use such publications for marketing, AFM is seen as both a cultural venture and an ad for Feeld. The magazine doesn't plan to generate revenue directly, but its creators hope it will help revitalize the dating experience by offering a fresh perspective on modern relationships.
Category: Feeld
Dating Apps Revive In-Person Connections With Real-World Events
SLATE – Dating apps are reviving in-person connections with events like Tinder's Chaotic Singles Parties and Ice Cream Socials in cities such as Miami, Los Angeles, and New York, offering real-world mingling opportunities. Bumble hosts Bumble IRL, providing offline meetups, while Feeld organizes Feeld Socials for face-to-face interaction. Match Group's Yuzu app also runs speed-dating events, aiming to move beyond digital swiping and foster more personal connections. These initiatives respond to growing dissatisfaction with purely online dating, helping singles reconnect in real life.
by Magdalene Taylor
See full article at Slate
Mark Brooks: Singles events on dating apps are window dressing and a means of generating buzz if they're done exceedingly well. They are a pain to manage and execute well but should be in every dating app's arsenal to show to the world that they can, indeed, draw a crowd.
See the top news on Tinder See the top news on Feeld
See the top news on Bumble See the top news on Yuzu
New Dating Apps Target Gen Z, Tackling Fatigue and Toxicity
ADWEEK – New dating apps are emerging to address dissatisfaction with legacy platforms like Tinder and Bumble, particularly among Gen Z and Millennials. These apps aim to offer alternatives to combat "dating app fatigue" and improve the user experience. Dating app After promotes thoughtful connections and discourages ghosting. Better in Person emphasizes real-life meetups and accountability for toxic behavior. Feeld supports polyamory and other non-traditional relationships. Archer, targeting queer men, blends dating with community building, incorporating safety features like selfie verification.
by Brittaney Kiefer
See full article at AdWeek
See the top news on After See the top news on Better in Person
See the top news on Feeld See the top news on Archer
Feeld Dating App Security Flaws Exposed Users’ Private Data
THE GUARDIAN – Feeld, a UK-based dating app for alternative relationships, had security flaws that could have exposed users' messages, private photos, and profile details. Cybersecurity firm Fortbridge found these vulnerabilities, which allowed hackers with basic skills to access and change user data. Feeld says it fixed the issues within two months of being notified in March and claims no evidence of a data breach. Feeld did not inform users or regulators to avoid attracting hackers. However, they may face further investigation if any data was accessed.
‘Throuples’ Dating App Feeld Almost Doubles Turnover to £39.5M
THE GUARDIAN – Feeld, a dating app for non-monogamous and alternative relationships, nearly doubled its turnover in 2023, reaching £39.5M, up from £20.7M the previous year. Profits rose to £5.5M. Founded by Dimo Trifonov and Ana Kirova in 2014, the app has expanded globally, with £33M of its revenue now coming from outside the UK. Kirova became CEO in December 2023 and led a rebranding and technology upgrade. Ownership changes saw Kirova's stake increase to nearly 24% while Trifonov's share fell below 50%. Feeld now employs ~50 people.
Feeld and The Kinsey Institute: The State of Dating
YOUTUBE – In this livestream discussion, Kinsey Institute fellow, Dr. Justin Lehmiller, and Sy Dusk, Product Analyst at Feeld, explore the latest research findings on Gen Z's unique approach to sexuality and relationships.
Dating App Feeld Supports Gen Z’s Shift to Non-Monogamous Relationships
DAILYSTAR.CO.UK – The dating app Feeld is gaining popularity among Gen Z as they move away from traditional monogamous relationships and explore non-monogamous and polyamorous connections. Feeld, a platform for the "curious," has seen a 966% increase in users selecting non-monogamy as a preference since its 2014 launch. With ~2M members, 60% of whom are couples, the app caters to those seeking to explore their sexuality without the pressure to settle down.
Niche Dating Apps Gain Popularity, Offering Fresh Alternatives to Hinge and Bumble
FAST COMPANY – Smaller dating apps like HER, Feeld, and Happn are gaining traction by serving niche communities and offering alternatives to major apps like Bumble and Hinge. "They're not designed to be first-tier," says Eric Resnick, an online dating coach. "They're just designed to serve their niche really well." HER, targeting queer women and nonbinary individuals, boasts 15M users and is experiencing what founder Robyn Exton calls a "sapphic renaissance." Match Group operates community-based apps such as Archer, BLK, Chispa, and Upward. Happn, a French app, connects users who frequent the same locations, appealing to those tired of endless swiping. Feeld, popular among nonmonogamous users, allows users to list intimacy preferences and has seen significant growth among Gen Z.
Niche Dating Apps Thrive as Mainstream Rivals Struggle
FINANCIAL TIMES – Targeted dating apps are gaining traction as mainstream rivals like Tinder and Bumble face user declines. Apps like Grindr and Feeld attract specific communities, such as gay men and those interested in non-monogamy. Grindr's shares have doubled in 2023, contrasting with declining shares of Match Group and Bumble. Feeld has seen a 10% increase in users exploring open relationships and polyamory. These niche apps benefit from a deep understanding of their communities, leading to higher user loyalty and monetization opportunities. Match Group is shifting focus to niche products like Archer, for gay and bisexual men, and other demographically tailored apps to offset declines in mainstream platforms.
Feeld Rebrands With Vibrant New Look
FAST COMPANY – Feeld, a dating app for exploring polyamory and non-monogamy, has undergone a colorful rebrand by creative agency Made Thought, winning Fast Company's 2024 Innovation by Design Award in graphic design.
