Category: Feeld

New Dating Apps Target Gen Z, Tackling Fatigue and Toxicity

Posted on October 7, 2024

After lofoADWEEK – New dating apps are emerging to address dissatisfaction with legacy platforms like Tinder and Bumble, particularly among Gen Z and Millennials. These apps aim to offer alternatives to combat "dating app fatigue" and improve the user experience. Dating app After promotes thoughtful connections and discourages ghosting. Better in Person emphasizes real-life meetups and accountability for toxic behavior. Feeld supports polyamory and other non-traditional relationships. Archer, targeting queer men, blends dating with community building, incorporating safety features like selfie verification.

by Brittaney Kiefer
See full article at AdWeek

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Feeld Dating App Security Flaws Exposed Users’ Private Data

Posted on September 18, 2024

Feeld logoTHE GUARDIAN – Feeld, a UK-based dating app for alternative relationships, had security flaws that could have exposed users' messages, private photos, and profile details. Cybersecurity firm Fortbridge found these vulnerabilities, which allowed hackers with basic skills to access and change user data. Feeld says it fixed the issues within two months of being notified in March and claims no evidence of a data breach. Feeld did not inform users or regulators to avoid attracting hackers. However, they may face further investigation if any data was accessed.

by Rob Davies
See full article at The Guardian

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‘Throuples’ Dating App Feeld Almost Doubles Turnover to £39.5M

Posted on September 9, 2024

FeeldTHE GUARDIAN – Feeld, a dating app for non-monogamous and alternative relationships, nearly doubled its turnover in 2023, reaching £39.5M, up from £20.7M the previous year. Profits rose to £5.5M. Founded by Dimo Trifonov and Ana Kirova in 2014, the app has expanded globally, with £33M of its revenue now coming from outside the UK. Kirova became CEO in December 2023 and led a rebranding and technology upgrade. Ownership changes saw Kirova's stake increase to nearly 24% while Trifonov's share fell below 50%. Feeld now employs ~50 people.

by Rob Davies
See full article at The Guardian

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Feeld and The Kinsey Institute: The State of Dating

Posted on September 6, 2024

YOUTUBE – In this livestream discussion, Kinsey Institute fellow, Dr. Justin Lehmiller, and Sy Dusk, Product Analyst at Feeld, explore the latest research findings on Gen Z's unique approach to sexuality and relationships.

[**See the video here on Youtube**]

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Dating App Feeld Supports Gen Z’s Shift to Non-Monogamous Relationships

Posted on August 26, 2024

Feeld logoDAILYSTAR.CO.UK – The dating app Feeld is gaining popularity among Gen Z as they move away from traditional monogamous relationships and explore non-monogamous and polyamorous connections. Feeld, a platform for the "curious," has seen a 966% increase in users selecting non-monogamy as a preference since its 2014 launch. With ~2M members, 60% of whom are couples, the app caters to those seeking to explore their sexuality without the pressure to settle down.

by Layla Nicholson
See full article at DailyStar.co.uk

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Niche Dating Apps Gain Popularity, Offering Fresh Alternatives to Hinge and Bumble

Posted on August 7, 2024

Her logoFAST COMPANY – Smaller dating apps like HER, Feeld, and Happn are gaining traction by serving niche communities and offering alternatives to major apps like Bumble and Hinge. "They're not designed to be first-tier," says Eric Resnick, an online dating coach. "They're just designed to serve their niche really well." HER, targeting queer women and nonbinary individuals, boasts 15M users and is experiencing what founder Robyn Exton calls a "sapphic renaissance." Match Group operates community-based apps such as Archer, BLK, Chispa, and Upward. Happn, a French app, connects users who frequent the same locations, appealing to those tired of endless swiping. Feeld, popular among nonmonogamous users, allows users to list intimacy preferences and has seen significant growth among Gen Z.

by Henry Chandonnet
See full article at Fast Company

Niche Dating Apps Thrive as Mainstream Rivals Struggle

Posted on July 29, 2024

Archer logoFINANCIAL TIMES – Targeted dating apps are gaining traction as mainstream rivals like Tinder and Bumble face user declines. Apps like Grindr and Feeld attract specific communities, such as gay men and those interested in non-monogamy. Grindr's shares have doubled in 2023, contrasting with declining shares of Match Group and Bumble. Feeld has seen a 10% increase in users exploring open relationships and polyamory. These niche apps benefit from a deep understanding of their communities, leading to higher user loyalty and monetization opportunities. Match Group is shifting focus to niche products like Archer, for gay and bisexual men, and other demographically tailored apps to offset declines in mainstream platforms.

See full article at Financial Times

Feeld Rebrands With Vibrant New Look

Posted on July 24, 2024

Feeld 2024FAST COMPANY – Feeld, a dating app for exploring polyamory and non-monogamy, has undergone a colorful rebrand by creative agency Made Thought, winning Fast Company's 2024 Innovation by Design Award in graphic design.

by Grace Snelling
See full article at Fast Company

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Dating App Feeld Grapples With Tech Issues as Non-Monogamy Gains Popularity

Posted on March 20, 2024

FeeldFAST COMPANY – Feeld, a dating app catering to non-monogamous relationships, faces growing pains amidst rising interest in ethical non-monogamy (ENM). Users experienced login issues and lost matches due to a major app update, impacting even those with paid memberships. Despite frustrations, Feeld's community remains loyal, valuing the app's role in connecting individuals seeking non-traditional relationships. Feeld was created by Dimo Trifonov and Ana Kirova in 2014 as 3nder, to address their own desire for a platform supporting couple dating. However, legal hurdles soon emerged, including a copyright infringement lawsuit from Tinder, which Trifonov criticized as corporate bullying.

by Rebecca Ackermann
See full article at Fast Company

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Hookup App Feeld Partners With Users for Rebrand

Posted on November 16, 2023

Feeld logoMASHABLE – Feeld, a dating app for sexual exploration, has undergone a rebrand with input from users, focusing on personal transformation and curiosity. The app, originally known for threesomes, now embraces a wider range of sexual interests and identities, with many users exploring queer identities and diverse fantasies. The rebrand includes new visuals and a global event to mark this shift.

by Anna Iovine
See full article at Mashable

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