MEDIA POST – In general, the metaverse is years away from being a (virtual) reality. There have been official weddings in the metaverse, apps that pay users in crypto to date in the metaverse, and Match.com is preparing to expand into virtual worlds. We asked Zach Schleien, founder of video speed-dating app, Filteroff, what he thinks about dating in the metaverse.
Q: What is your vision for the metaverse dating?
A: It is still years away. Right now we're not playing in the metaverse, not until the technology improves to the point where audio can be spatial and video can be immersive.
Q: Where would your app start and end in the metaverse? Why leave the metaverse to go on a "real date" if it's a fully immersive experience?
A: We want users to meet and find their person. The metaverse, we believe, is just another medium – a more authentic medium when the technology advances – to see if you have chemistry.
Q: How soon do you see your company approaching a mixed-reality model?
A: Video is the one that makes the most sense now. In the future when the technology is there, we'll play there.
Q: Do you know if any brands are approaching dating apps in virtual worlds right now?
A: I've never heard of any video-dating company that's been successful in the metaverse. It's quite premature and doesn't lead to an authentic experience.
Q: What are the brand implications for dating in the metaverse?
A: You have to be really careful in terms of security and privacy.
by Colin Kirkland
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LINKEDIN – Zach Schleien, now VP of Marketing at Spark Networks, has announced that Filteroff, the video-first dating app he co-founded, has been acquired by Spark Networks, home to platforms like JDate, Christian Mingle, and Elite Singles. Launched just before the pandemic, Filteroff offers a healthier, more genuine way for singles to connect via video, avoiding the usual swiping and texting culture. With millions of users globally embracing this approach, the acquisition marks an exciting new chapter for the app under Spark Networks' umbrella.
