PULSE2 – Flure is a dating app built around "explorationships", connections without predefined labels or pressure. Users don't select relationship goals upfront and instead engage through a social-style feed, Sparks games, and basic "add" or "hide" interactions. The app avoids swiping, uses AI for safety features like filtering explicit content, and includes an AI chat assistant named Anna. With 1.5 million U.S. installs and strong app ratings, Flure targets Gen Z and users fatigued by traditional dating apps.
Category: Flure
Social Discovery Group Launches $20M Venture Fund to Invest in Social Discovery Startups
VENTURE BEAT – Social Discovery Group is starting SDG Lab, a $20M corporate venture fund that will invest in social discovery startups. Led by former CMO Alex Kudos, SDG Lab will support early-stage companies working on AI communication, VR/AR technology, and social platforms. More than just an investor, SDG Lab offers legal, tech, marketing, and back-office support to help startups scale. The fund has already invested in startups like Flure (safety-first dating app), AstroLove (horoscope-based dating), Kiseki (cross-border dating in Japan), and VR Chat&Date (VR-powered dating).
by Dean Takahashi
See full article at Venture Beat
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