Category: flutrr

India’s Dating Apps Struggle to Grow as Investors Stay Cautious

Posted on July 28, 2025

India's Dating Apps Struggle to Grow as Investors Stay CautiousSTORYBOARD 18 – India's dating app market has raised $21M so far, with funding peaking in 2015 and picking up slowly since 2020. But investors remain careful due to high user dropout rates, expensive marketing costs, and tough competition from global giants like Tinder and Bumble. Only 1% of users pay for premium features, and most apps lose users quickly after sign-up. Local players like TrulyMadly, Juleo, Flutrr are trying new ideas like meme-based matching and offline events to attract Gen Z.

See full article at Storyboard 18

Curated by the Courtland Brooks team

Zee Media to Invest in Dating App Flutrr

Posted on October 14, 2024

Flutrr logoYOUR STORY – Indian media company Zee Media is investing Rs 3.75 crore (~$450K) in Flutrr, a vernacular dating app, through its subsidiary Zee Akaash News, with the deal expected to close by the end of 2024. Flutrr, backed by investors such as the Times of India and The Chennai Angels, doubled its revenue in FY24 to Rs 2.5 crore ($300K) from Rs 0.99 crore ($120K) in FY23. The app, founded in 2021, uses a pay-per-use model and is approaching 1M downloads. It expects to achieve operational breakeven by the end of 2024.

by Akshita Toshniwal
See full article at Your Story

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Flutrr and ALTRD Launch AI Music Tool for Personalized Dating

Posted on September 9, 2024

Flutrr logoANI PR – Flutrr, India's first vernacular dating app, has partnered with tech company ALTRD to introduce an AI-powered music tool that allows users to create personalized songs for their matches based on user inputs. Flutrr is targeting Tier 2 and Tier 3 Indian markets and supports multiple languages.

See full article atz The Print

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Flutrr, Vernacular Dating App, Gains Momentum With Huma Qureshi as Investor

Posted on July 2, 2024

Flutrr logoYOUR STORY – Flutrr, founded in 2021 by Kaushik and Anirban Banerjee, is a vernacular dating app helping young Indians in Tier II and Tier III cities connect in their regional languages. Flutrr has raised ~$780K (Rs 6.5 crore) from investors, including Indian actress Huma Qureshi, Times of India, and The Chennai Angels. The app operates on a pay-per-use model, offering premium features through micro-transactions. The startup, which has ~400K active users and is nearing 1M downloads, generates a monthly revenue of $24K – $25K,160 (Rs 20-21 lakh). It aims to reach 5-6M users and achieve profitability by the end of 2024. The Indian online dating market is expected to reach $69M in 2024.

by Trisha Medhi
See full article at Your Story

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Flutrr Enhances User Experience by Replacing Ads With Coupons and Gifts

Posted on January 21, 2024

Flutrr iconLINKEDIN – Dating app flutrr has decided to remove ads from its app, prioritizing user experience. After realizing that ads were affecting the quality of user interactions, the focus has shifted to enhancing the app with coupons and gifts. This move encouraged longer users' engagement.

See full article at LinkedIn

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Flutrr, Indian Dating App, Raises Rs 4 Cr ($480K)

Posted on October 16, 2023

Flutrr iconBUSINESS STANDARD – Flutrr, India's inaugural multilingual dating app, has secured a funding of INR 4 Cr ($480K) in a round led by The Chennai Angels, with participants including The Times of India and other individual investors. Targeting the 500M non-English fluent youth in India, Flutrr offers its services in 16 local languages. The funds will be used to grow its user base to 5M and aim for a monthly revenue of Rs. 100 lakhs ($120K).

See full article at Business Standard

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Times Group Invests in Dating App Flutrr

Posted on June 16, 2023

Flutrr iconLINKEDIN – Indian dating app, flutrr, has announced a major investment from Bennett Coleman and Co. Ltd. (Times Group), one of the country's most influential media organizations. Flutrr offers language support in English, Hindi, Bengali, and soon, eight more Indian languages. The app prioritizes user safety with its proprietary selfie verification technology and stringent safety protocols. The app offers a premium experience at affordable pay-per-use rates, with additional experience boosters available at minimal costs. The app also incorporates a matching algorithm based on user passions, Numerology and Astrology. With this investment, flutrr plans to expand its offerings, ensuring a safer, accessible, and affordable online dating experience.

See full article at LinkedIn

This post also appears on InternetDatingInvestments.com