Category: FriendFinder

FriendFinder Launches LesbianPersonals.com

Posted on December 16, 2004

BUSINESS WIRE — Dec 14 — FriendFinder Inc., the world's largest online dating network, today announced the launch of LesbianPersonals.com, an online dating destination focused on enabling women to pursue their romantic and sexual interests online. With over two million active members, LesbianPersonals is already the world's largest online personals and swingers community for alternative-minded women.

Mark Brooks: Dr Conru has been creating targeted online personals communities since 1996. He's up to 19 dating sites now. ItalianFriendFinder was the last community. FriendFinder Inc OWNS the adult online dating space with Alt, AdultFriendFinder and Outpersonals. Comscore, Nielsen, Hitwise; let's see the stats for these sites in your online personals roll-ups please.

Guthy-Renker and PerfectMatch.com Partner to Create Infomercial

Posted on December 7, 2004

BUSINESS WIRE — Dec 7 — PerfectMatch.com today announced a unique partnership with direct-response powerhouse Guthy-Renker. The companies have combined to develop an infomercial starring actress and author Josie Bissett and Dr. Pepper Schwartz. Guthy-Renker is known for delivering award-winning quality products backed by a celebrity. BUSINESS WIRE

Mark Brooks: PerfectMatch touts it’s Duet matching/profiling system. eHarmony, Tickle and True are similarly positioned as direct competitors.  Match, FriendFinder and Yahoo Personals also have profiling sewn into their offerings.

FriendFinder Launches YoungAtHeart.com for Baby Boomer Singles

Posted on December 6, 2004

BUSINESS WIRE — Dec 6 — YoungAtHeart.com is the latest addition to the FriendFinder network, a series of customized destination sites designed to meet the unique cultural, religious, or demographic needs of individual communities. One out of three adults in the US is a Boomer born between 1946 and 1964, representing the largest, most important demographic group in America. BUSINESS WIRE

Mark Brooks: This brings the count to 19 online personals communities. ItalianFriendFinder.com was the last community to be added. FriendFinder seems to fly under the PR radar but is HUGE.

3rd Internet Dating Conference to be Held Jan 19-20 in Miami

Posted on December 4, 2004

NEW YORK — Ticonderoga Ventures, Inc. announces the third Internet Dating Conference, to be held on January 19-20, 2005 in Miami at the Wyndham Miami Beach Resort. Internet personals, which includes both online dating and social networking, continues to be one of the fastest growing online businesses.  The 3rd Conference and expo will focus on management, technology and marketing for the industry. Speakers at this event include executives from: Love.com, America Online, Cupid.com, Friendfinder, MingleMatch, True.com, Weblogs Inc, Userplane, Trilibis, Keynote, Market Data Enterprises, ComScore, Hitwise, Relationship Exchange, DatingRev, Spring Street Networks, One Real World, Online Personals Watch, Look Better Online, Did-It.com, SoHo Digital, Trufina and RevShare.

Mark Brooks: I'll be presenting on the most notable OnlinePersonalsWatch listed news in 2004.  See you there.

FriendFinder Launches ItalianFriendFinder

Posted on June 30, 2004

OPW EXCLUSIVE
PALO ALTO, CA — FriendFinder has launched it’s latest new site, adding to it’s network of 15 online personals sites. ItalianFriendFinder will target Italian speakers and those of Italian heritage. FriendFinder, which was founded in 1996 by Dr Andrew Conru, has achieved great success in it’s approach of segmenting the online personals market by lifestyle (e.g. adultfriendfinder), culture/religion (e.g.jewishfriendfinder) and age (e.g.seniorfriendfinder).