LE MONDE – Jan 24 – Gleeden, an infidelity site created by and for women, has reached 800,000 users in France, with 1.8 million members across all regions. In comparison, Ashley Madison boasts 22 million global members, though their French membership is only 400,000. A survey commissioned by Gleeden in 2010 revealed that 37% of the 500 people interviewed “had cheated or may have cheated.”
by Gaelle Dupont
The full article was originally published at World Crunch, but is no longer available.
GLOBAL POST – Apr 10 – The French have the world's highest level of tolerance towards infidelity. Unless it’s women who are cheating. According to Gleeden.com, the extramarital dating site 53% of those questioned in France said it was possible to cheat on your partner while still loving them. It was the highest rate for all countries surveyed by Gleeden. Maryse Vaillant, a celebrated French psychologist and author of the book Men, Love, Fidelity, famously said that wives should welcome their husbands' extra-marital affairs as a sign of a healthy marriage because a "pact of fidelity is not natural but cultural." "It's different to the US where cheating on your wife is seen as very bad, by the wife, the cheater and the whole community. There, people would rather get divorced and remarry, whereas in France we can imagine someone being married and having relationships at the same time", he added.
by Iva Roze Skoch
See full article at Global Post
HUFFINGTON POST – Mar 26 – This month, AshleyMadison.com, America's largest online extramarital dating service, celebrates its 10th anniversary and rapid growth worldwide. Hoping to grab a piece of this digital pie, Gleeden is now stepping up its marketing efforts in the U.S. It was launched in France in 2009 by two French brothers, Teddy and Ravy Truchot, who were approached by several women and fellow employees with marital issues. "The women voiced their need for a place, a playground for adults, where they'll be able to be in control and carry out an extramarital affair with utmost discretion," said Gleeden spokesperson. Gleeden positions itself as the first web site run exclusively by and for women.
USA TODAY – Feb 14 – For Noel Biderman and others who have founded dating websites for married people, it's a lucrative business. "The day after Valentine's Day is one of our biggest days of the year," says Biderman, founder and CEO of AshleyMadison (AM). Some of the sites are based in Europe and increasingly have become international, with their eye on the USA. "American people are really hypocrites about infidelity," says Teddy Truchot, co-founder of Gleeden, which launched in Europe in 2009, moved into Australia and entered the U.S. market last fall. "Everything from the U.S. which comes to Europe is about infidelity," says Truchot. "You see cheating all over TV and in real life." Data from 2010 from the General Social Survey shows that 19% of men and 14% of women reported ever having had an extramarital partner. AM earns well over $60M a year, suggests online dating industry analyst Mark Brooks. Biderman says that estimate is "on target," but he's expecting greater revenue this year ($100M). Industry tracker Brooks counts well over 30 cheating websites. He is quick to disclose that he has been a paid consultant for many online dating services, including those he calls "philanderer sites." "The philandering sites are specific to people who are wanting to be discreet," he says. "As much as I abhor these sites, they do actually do something good for the industry. People can be who they are on the philanderer sites," he says, rather than have married people claiming to be single, which happens on singles dating sites, he says. Biderman says it took five years to get the first 1M anonymous members. Currently, ~2.3M are registered and considered active by logging in or taking an action within the past 30 days. Brooks says he's surprised that in 10 years, Biderman's site hasn't had a lot of direct competition. Part of it, he says, is that "people don't like to start that kind of business." But Gleeden is ready to take that on.
by Sharon Jayson
See full article at USA Today
GLOBE NEWSWIRE – Nov 16 - Gleeden.com, an extramarital site already popular in Europe, is launching in the US. The site was launched by brothers who first conceived the idea from listening to the frustrations and marital problems of the women surrounding them; friends, family and colleagues. "It is the first dating site that is completely developed by women to cater to women's needs. Other websites focus on the needs and wants for men to have physical affairs without being discovered. Gleeden.com promotes honesty and freedom within a couple", the site claims. According to Gleeden, extramarital affairs can intervene as therapy for a couple.
The full article was originally published at MarketWatch, but is no longer available.
EON – Sep 28 - Gleeden.com, the extramarital dating site, launches in the US. The site claims to have 1M members in 100+ countries. Officially launched 18 months ago in Europe by US-based venture capital fund, BlackDivine, Gleeden caters to people seeking affairs outside their relationships.
The full article was originally published at EON, but is no longer available.
AshleyMadison.com
Started: 2001
Members: 11M in 15 countries, 7M in the U.S.
Q&A with Noel Biderman, CEO of Avid Life Media
Q: When do you notice an uptick in traffic?
A: The days after Father’s Day, Mother’s Day and Valentine’s Day.
NoStringsAttached.com
Started: 2010
Members: 3.4M
MarriedSecrets.com
Started: 2003
Members: “In the hundreds of thousands"
Q&A With Jason Baker, spokesperson.
Q: Why do you think married people turn to a site like this?
A: Often times the main theme is that people are looking to find an intimacy that they are not getting at home.
by Kathryn Tuggle
The full article was originally published at Fox Business, but is no longer available.
FRANCE24 – Dec 14 - Gleeden.com, the adultery dating site that launched in France in 2009, is set to launch in US. The site has ~500K members, mainly in Europe, of which ~250K are in France. The site's success, including its attraction for women, comes from French notions of seduction, with a quarter of women going there for nothing more than flirtation. "The US is a territory that is very puritan, but I think we'll have a certain success over there," said Teddy Truchot, Gleeden's founder, who declines to discuss how much money the site makes.
The full article was originally published at France24, but is no longer available.