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Category: GoldenBachelor

In China, Matchmaking Means Gold Digging

Posted on February 24, 2011

Jiayuan logo new BEHIND THE WALL – Feb 24 – Golden Bachelor Matchmakers is a company whose main revenue stream comes from finding female companions for wealthy men. “People misunderstand the rich guys,” said Gong Haiyan, the CEO of Jiayuan, an online dating site that occasionally hosts special events for single millionaire men. “They worry if they go out hunting girls they’d only find gold diggers.” And gold diggers seem to be everywhere. At least in China’s current pop culture, where reality TV dating shows like “If You Are the One” have attracted large numbers of viewers. When it first began airing, a female contestant, Ma Nuo, responded to an invitation by a poor young man to take a ride on his bicycle by saying, “I would rather cry in a BMW.” Her put-down generated a huge outcry among viewers, social commentators, and government officials. At a weekend marriage market in central Shanghai, where parents gather to find mates for their sons or daughters, the trait listed at the top of virtually every handwritten poster trumpeting the suitability of a single man is his income or assets.

by Adrienne Mong
The full article was originally published at Behind The Wall, but is no longer available.

See all posts on Jiayuan.com
See all posts on Golden Bachelor Matchmakers

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China’s Super-rich Look For Love Online

Posted on January 26, 2010

Goldenbachelor china logo CNN – Jan 25 – Xu Tianli is the founder of Golden Bachelor, a dating site catering to an expanding class of super-wealthy Chinese singletons who have it all except for a bride. The Golden Bachelor "Diamond Love" membership goes for 300,000 Yuan ($44,000). The qualifications for joining: a personal or family wealth of at least 2M yuan ($292,000); a background that is extremely superior, wealthy and aristocratic; very good personal qualities or young, talented and beautiful. Golden Bachelor says it has 5M registered members. There also are the so-called "love hunters" event. The last one was on Dec 20 in Beijing in a luxury hotel. The ticket price was 100,000 yuan, ($14,600); 21 single women and 22 single men attended. Ladies took part in a wedding gown show and also sang, danced, even cooked for their moneyed suitors during a talent program. Eighty percent of those who came found a date, according to the company. FULL ARTICLE @ CNN

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