Category: Hily

Dating App Hily Rejects AI Trend

Posted on June 3, 2026
Hily HI

MASHABLE – Hily is pushing back against the dating industry’s AI trend by promoting “Human Intelligence” (HI) instead. The move comes as apps like Bumble and Tinder invest more heavily in AI features. According to Hily’s August 2025 survey, 69% of Gen Z and 74% of millennials believe AI makes dating less authentic. More than half said they would be less attracted to someone if they thought AI had been used to create their profile. Despite this, many daters still use AI to write bios or suggest conversation starters. Hily says it will use technology where useful, but does not want AI to replace the human side of dating.

See full article at Mashable

Pets Are Becoming a Major Dating Compatibility Factor

Posted on June 1, 2026
Hily survey

NEWSWEEK – A survey by Hily found that pets are increasingly becoming relationship deal-breakers. Among pet owners, 82% said they would choose their pet over a relationship if forced to decide, while 75% said they would end a relationship rather than give up a pet because of a partner’s allergies. Pets also influence dating before a first date takes place. A cute pet photo makes a profile more attractive to 65% of Gen Z and 55% of millennials.

See full article at Newsweek

Gen Z Dating Expectations Don’t Match Reality, Hily Report Finds

Posted on February 16, 2026
Hily T.R.U.T.H. report

EINPRESSWIRE – Based on a survey of 3K U.S. Gen Z users, Hily’s Dating T.R.U.T.H. Report shows a gap between perception and reality in dating: social media and peer pressure make young people think others date often and successfully, while many actually had no dates in 2025. This comparison leads to dissatisfaction with partners, lower confidence, and widespread dating fatigue. In response, Gen Z is moving toward more authentic behavior – greater openness to meeting in person, reading profiles more carefully, and reducing social media use – with many believing dating was better about ten years ago.

See full article at EinPresswire

Hily Dating App Wins Red Dot Design Award

Posted on December 3, 2025
Hily dating app campaign

EINPRESSWIRE – Hily has received the Red Dot Award for Brand Design Identity for its 2024 visual identity relaunch. The rebrand, created with O0 studio, introduced updated colors, a redesigned logo, and a more contemporary look aimed at reflecting the app’s focus on authenticity. The project took roughly two years from development to rollout. Hily, launched in 2017, is now among the top 10 dating apps in the U.S., with 39M users worldwide.

See full article at EinPresswire

Gen Z and Millennials Feel “Ick” Toward AI in Dating Despite Using It Themselves

Posted on November 10, 2025
AI dating assistant

FAST COMPANY – AI is increasingly shaping modern dating, with a Hily app survey showing 82% of Gen Z and 87% of millennials already use AI to help with bios or conversations and up to 95% plan to continue. Yet most say they’d be turned off if their match did the same, seeing it as lazy or inauthentic. The trend, dubbed “chatfishing,” reflects burnout from swiping and ghosting, as daters outsource messages to tools like ChatGPT. However, this often backfires: over half of users feel less confident meeting in person after relying on AI. Experts warn that while AI can boost confidence online, it risks erasing the quirks and personality traits that make people truly attractive.

See full article at Fast Company

Hily Rolls out Consent Guard to Curb Cyberflashing

Posted on October 3, 2025
A pop-up notification on a Hily app asking for consent to receive explicit messages

MASHABLE – Hily introduced Consent Guard, an AI system that detects explicit content and requires recipient opt-in before delivery. The tool replaces the Explicit Filter and limits senders to three consent requests per chat, with adjustable user preferences.

See full article at Mashable

Therapy Becomes a Key Factor in Modern Dating, Hily Survey Finds

Posted on May 26, 2025

Hily logoHILY.COM – A survey by Hily of 2,500 Gen Z and Millennial Americans shows therapy and mental health are increasingly shaping dating norms. Most young people are comfortable dating someone who is or was in therapy, with 87% of women and 85% of men expressing no issue. Around half find it attractive, especially Millennials. Still, 55% of women and 35% of men wouldn't date someone who doesn't believe in therapy. Transparency is trending: over 60% of women and 50% of men think it's important to tell a potential partner about therapy, and about one-third want this info visible on dating profiles.

See full article at Hily website

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Hily Dating App Focuses on Compatibility Over Perfection

Posted on January 28, 2025

Hily logoBODY + SOUL – Hily, a dating app encouraging users to focus on compatibility, introduces its "Icks&Clicks" feature to move beyond superficial judgments. The app's 40-question quiz assesses communication styles, values, and turn-offs (icks) to match users based on shared traits and priorities. It aims to reduce dating fatigue by shifting focus from photos to personality. Hily also offers icebreakers and tips to ease conversations. Founder Alex Pasykov highlights how the feature encourages daters to look past initial impressions.

by Sarah Mitchell
See full article at Body + Soul

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Dating App Hily Hit With Class Suit Over Users’ Biometric Data

Posted on September 27, 2024

Class action lawsuit picBLOOMBERG LAW – Hily is facing a class action lawsuit for allegedly collecting and storing users' biometric data, such as facial geometry scans, without informing them. The lawsuit, filed in Illinois, claims the company violated the state's Biometric Information Privacy Act (BIPA).

See full article at Bloomberg Law

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The Gen Z and Authenticity Study by Hily

Posted on September 25, 2024

Hily logoHILY – The Gen Z and Authenticity Study by dating app Hily reveals that ~90% of men and 94% of women believe dating is enjoyable only when people are honest. However, just 59% of Gen Z men and 60% of Gen Z women choose to be completely honest on their dating profiles. Over 41% of women worry they aren't attractive enough, while 34% of men share this concern. Fear of judgment affects 40% of women and 27% of men. Additionally, 36% of women fear rejection, compared to 26% of men. Despite the desire for authenticity, many users feel pressured to present an idealized version of themselves on dating apps.

See the top news on Hily