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Category: Hornet
Hornet Ceases Monetization in Russia, While Remaining Available
HORNET – Hornet, the world's queer social network with 35m users, will continue serving queer users in Russia, while ceasing all monetization through advertising and subscriptions (resulting in a 7-figure impact on revenue). Hornet is the largest queer app in both Russia and Ukraine, and is one of very few ways for queer people in both countries to connect to their community amidst increasing anti-LGBTQ sentiment in militarized and authoritarian environments.
See full article at Hornet website
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ParshipMeet Group Adds Hornet as New Livestreaming Partner
BUSINESSWIRE – ParshipMeet Group, a leading provider of interactive dating solutions, has enabled the launch of livestreaming video on Hornet through its vPaaS (video Platform as a Service) solution. Hornet, known as the world's queer social network, has ~35M members.
See full article at Businesswire
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Gay Dating App Hornet Launches Hornet Live
HORNET – Hornet Live is being rolled out now. Like most live streaming platforms, Hornet allows users to make money from their live videos through users sending them awards.
Apple Removes Hornet Gay Dating App From Turkish Store
SPIEGEL.DE – Aug 10 – In Turkey, digital LGBTQ + offers are repeatedly blocked. Now Hornet has disappeared from the App Store. About a year ago, Turkish President Recep Tayyip Erdoğan accused LGBTQ + activists of undermining "our national and spiritual values" and "poisoning" young people. The verbal attack was not an isolated incident. Government politicians in Turkey repeatedly attract attention with homophobic and transphobic statements. Apple has removed Hornet from the Turkish app store. The reason for this is a Turkish court ruling from last year. Hornet was blocked on August 6, 2020, citing Law 5651. Originally, the law was supposed to protect the Turkish public from cybercrime. However, it grants the government extensive monitoring and blocking rights on the Internet. Hornet joins a number of similar cases. The gabile.com platform was also blocked last year. The site was created in Turkey in 1999 and is the oldest dating and exchange platform for the LGBTQ + community in the country. Grindr has also been unavailable in Turkey since 2013.
Dating Apps Say Sex Isn’t Everything in a Post-pandemic World
REUTERS – June 22 – "There's a really interesting trend that has been taking place in the connection space, which is this desire to have platonic relationships," said Bumble founder and CEO Whitney Wolfe Herd. Her company is investing in its Bumble BFF (best friends forever) feature, which it said comprised ~9% of Bumble's total monthly active users in Sep 2020. Meanwhile Match Group paid $1.7B this year for South Korean social media firm Hyperconnect, whose apps let people chat from across the world using real-time translation. Hyperconnect's revenue jumped 50% last year. Gay dating app Hornet, meanwhile, aims to be more of a social network focused on users' personal interests, rather than solely a hook-up service.
by Aniruddha Ghosh, Subrat Patnaik & Sarah Morland
See full article at Reuters
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Hornet’s Latest Version Lets Users Add Custom Music to Their Videos
HORNET – Mar 25 – Starting March 24 on Hornet for iOS, users are now able to add adaptive, machine learning-composed soundtracks to their video stories. It will be coming to Android soon.
Christof Wittig – Communities Are the Future of Online Dating
LTR CONFERENCE – Feb 2 – High churn, customer acquisition costs, and short user lifecycle are several challenges faced by dating services. According to Christof Wittig, CEO of Hornet, building communities in online dating is an excellent way to improve user experience. He believes that community is the future of dating. Creating places where users can interact around common interests can facilitate long-term user engagement and increasing retention. Christof Wittig explains the benefits of building communities in the latest video in the LTR Conference series.
LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.
The November LTR was kindly sponsored by RealMe, vPaaS by The Meet Group & Utopia Analytics.
Grindr Issues Coronavirus Warning as Hook-ups Thrive During Pandemic
by Nick Duffy
See full article at Pink News
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The Top Dating News for Oct 29th – The Meet Group, Hornet, Millionaire Match, and BHOC
OPW – Oct 29 – For the top weekly dating industry news in ~2 minutes subscribe to OPW's Two Minute Tuesdays (TMT) podcast on Breaker, Google podcasts, Spotify, Anchor.