Category: IBJ

Marriage-Centered Dating Apps Rise in Japan

Posted on December 7, 2023
Tapple

SAVVY TOKYO – In Japan, specific dating apps are tailored for those seeking serious, marriage-centered relationships. Key apps include Zexy Enmusubi, with a user base mainly in their late 20s to early 30s; Tapple, in business for ~8 years; With, known for its psychological tests; Omiai, the second-largest in this niche with 44% of users seeking marriage; and Pairs, the largest with a 20M strong user base, catering to mid-20s to late 30s individuals. Traditional matchmaking services like En-Konkatsu Agent and IBJ also exist. These platforms differ from casual dating apps by emphasizing serious relationships leading to marriage, with strict user screening and compatibility measures. Users need proficiency in Japanese and usually have to meet specific age, residency, and financial requirements.

by Hilary Keyes
See full article at Savvy Tokyo

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More Japanese Trying Online Dating Amid Pandemic Limits

Posted on April 5, 2021

Ibj logoMAINICHI – Apr 3 – IBJ, based in Tokyo, offers a number of dating services. After the first state of emergency declaration spanning April to May 2020 was lifted, the company saw a rise in one-to-one meetings of potential marriage partners among its affiliated marriage consultation centers nationwide. In October 2020, a record 42,680 one-on-one meetings were held, and the number of couples getting engaged through their services was also its highest ever, with reportedly ~9,700 couples. A survey by Recruit Co.'s bridal research firm showed that 41.6% of singles who already had a desire to date and marry said their feelings about "wanting to marry someday" had "risen" due to the coronavirus crisis. Additionally, 37.5% said their desire to have a romantic partner was stronger.

See full article at Mainichi